Articles Tagged ‘Starcom MediaVest Group’

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MAOY Bronze: Starcom’s year of disruption

The agency focused on data and embraced digital to win new clients.

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AToMiC Awards: Disrupted expectations

Ikea and the Foundation Fighting Blindness messed with media to win the audience’s attention.

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Check it out: Special K digs in

The brand celebrates stuffing your face with its latest “#OwnIt” spot, launching its newest product line.

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MAOY Silver: Starcom’s silver lining

With a new president at the top, the agency picked up a handful of new clients and continues to focus on content and data.

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Special K gets a makeover

The brand sheds the red dress for a new approach.

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Up to the minute: Toronto’s newest agency

Plus: Match’s new EVP, a former KBS president finds his new role and more new you may have missed.

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BelVita starts well with V

As part of a year-long national campaign, the Mondelez-owned brand is partnering with the Quebec TV station.

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MAOY Honourable Mention: Starcom MediaVest Group’s content push

The media agency is recognized for work for P&G, Express and Microsoft.

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Microsoft goes big with Xbox One

The electronics co. pulls off a week-long integrated campaign highlighted by a “zombie attack” outside of a giant replica game console in downtown Vancouver.

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World Wildlife Fund brings some cheerspiration

The non-profit organization is promoting Earth Hour with a multi-platform campaign that features an increased push through digital and social channels.

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Canadian Club gets sophisticated

The “Join the Club” campaign is targeted at young male beer drinkers, and introduces the Club Chairman as an ambassador for the brand’s whisky.

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Yellow Pages invites you to the new ‘hood

The Yellow Pages Group has launched the first phase of its new identity, which highlights the brand’s mobile offerings.

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WWF wants you on the team

The environmental organization is taking a light-hearted approach to reminding consumers of Earth Hour.

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Thinsations cuts snacks down to size

The Kraft Canada brand takes on oversized food in its new campaign.

Christine Desjardine accepts her award with Strategy executive editor Mary Maddever on the left and new P&G president Thom Lachman on the right.

Christine DesJardine wins top P&G brand building award

The category brand manager for Oral Care picks up the big prize, while SMG wins for Best Agency Partner.