Articles Tagged ‘Starcom MediaVest’

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Kraft Peanut Butter spreads its wings

The brand attempts to drive relevance with millennials by stepping up its snacking potential.

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Trend to Shelf: Kraft Heinz’s drinkable Philly product

A new yogurt smoothie hits shelves, leveraging one of the company’s most iconic brands.

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All-Bran adds some attitude

The Kellogg’s brand centres its latest product innovation and campaign on making fibre taste better.

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Just Eat delivers a local message

A new Canadian brand platform centres on why it’s better when someone else does all the work.

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TD gets real for RRSP season

A new series of digital videos features real customers on their way to achieving savings milestones.

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Leo Burnett repeats as Agency of the Year

DDB/Tribal Worldwide nabbed the top Digital prize, while Touche! and MSLGroup took Media and PR Gold respectively.

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Nabob’s pumpkin protest

A rally against the fall flavour continues the brand’s positioning as authentic, no-frills coffee.

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TD’s playoff push

The bank takes to TV to help celebrate the Toronto Blue Jays’ success.

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TD brings grumpy old men out of retirement

The beloved characters are back for the brand’s new “then and now” spot.

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TD’s thankful #tbt

The bank taps into the love for nostalgia with its latest “#TDThanksYou” campaign.

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Burger King fosters love for chicken fries

The QSR turns to social to promote its new product launch and return its focus to millennials.

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Up to the Minute: Marketel’s museum win

Plus: New hires at Ariad and Razorfish, and other news you may have missed this week.

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Kraft’s playful project

The company has restructured its Celebration Tour program for more “measurable” benefits.

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Up to the Minute: Ogilvy wins RCMP biz

Plus: NKPR wins with engineers, a new media agency for Loblaw and more news you might have missed.

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Up to the Minute: Corby’s new social AOR

Plus: New leadership in PR, Relevention rebrands, Starcom’s new CEO and other news you may have missed.