Articles Tagged ‘Starcom’

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Samsung aims to ‘Do Bigger Things’ at the Olympics

Why and how the brand has partnered with Team Canada on a campaign to promote its latest smartphone.

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Mini-Wheats fights the cold with hot milk

Kellogg’s enlists a “Hot-Milk Man” to encourage consumers to feel better about the dark, cold days ahead.

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Kraft’s Canada-wide bear hug

The peanut butter brand goes big with its bears ahead of the holiday season.

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Fall TV 2017: What’s all the complaining about?

Media folk air their grievances. Broadcasters respond.

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Check it out: World Series winners join Heinz’ road trip

The boys of summer play a big part in a local stop of an activation campaign.

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The frightening reality of VR

Samsung takes on your fears as it adapts a global platform to Canada.

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Samsung takes a 360-degree view on fears

The “#BeFearless” program comes to Canada, employing VR tech to help people overcome what scares them most.

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How does ego impact payment tech?

A study suggests adoption of new tech depends less on your age and more on emotional considerations.

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Samsung brings #GalaxyLife on tour

The cross-country pop-ups show off the company’s “full mobile ecosystem” through various lifestyle activities.

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Kraft Peanut Butter fights allergies

The brand brings its partnership with SickKids to life in a campaign to help end anaphylaxis “#InOnly10Years.”

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Samsung goes all-out for the S7

The launch campaign is “one of the most extensive” the company has run to bring the phone’s features to life.

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Up to the Minute: Dentsu Aegis ups its data game

Plus: New hires at Zulu, Unitas and Brad, and more news you may have missed.

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KD dives into a new creative platform

“Cheese the Moment” forgoes experience-obsessed millennial marketing to position the brand as familiar and comforting.

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Leo Burnett repeats as Agency of the Year

DDB/Tribal Worldwide nabbed the top Digital prize, while Touche! and MSLGroup took Media and PR Gold respectively.

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Samsung seeks some passion

The brand teams up with YouTubers for a challenge aiming to get kids interested in STEM.