Articles Tagged ‘Steve Silverstone’

Boston Pizza

Boston Pizza gives its menu the all-star treatment

A new campaign introduces a “general manager” who runs his restaurant like a sports franchise.

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P.K. Subban hearts Boston (Pizza)

With the Canadiens playing the Boston Bruins, the restaurant chain tapped its newest spokesman for some lovin’.

Boston Pizza’s big 5-0

Look back at the casual dining brand’s history as it celebrates its anniversary.

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Boston Pizza’s secret sauce

With the simple brand proposition of making people happy, Steve Silverstone taps humour to break through the sea of sameness.