Articles Tagged ‘Storytelling’

JanetKestinBW

Why marketers need to tell better stories

Swim’s Janet Kestin provides a formula for much-needed storytelling.

Aron-Levitz

The power of storytelling

Wattpad’s business guru Aron Levitz on how the shift in telling stories can forge connections.

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Mad money: Advertising trends we’d put our money on

Lg2′s Nellie Kim and Chris Hirsch play the advertising stock market, with buy/sell/hold advice on robots, big data and more.

RayMcOstrich

Telling tales: the power of a good brand story

Cleansheet’s Neil McOstrich on how the great brands embrace storytelling.