Articles Tagged ‘strategy’

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Comparing notes & thriving on chaos

Editor Jennifer Horn on how the dissolving borders between digital and physical retail is making some brands stronger.

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What about the planners?

Managing editor Jennifer Horn on why investing in strategy makes sense.

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Marketing acquired by Brunico

Strategy’s parent company has obtained the industry publication, as well as other select assets, from Rogers Media.

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Cannes 2016: Where are you, planners?

FCB Toronto’s Shelley Brown asks if we’re living with the myth that strategy and creative can be separated.

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Throwback Thursday: strategy in 2000

For our 25th anniversary, we’re travelling through time. In 2000, Roots launched an airline and we survived Y2K.

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Throwback Thursday: strategy in 1999

For our 25th anniversary, we’re travelling through time. In 1999, Rethink launched and brands jumped on the millennium bandwagon.

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Throwback Thursday: strategy in 1991

For our 25th anniversary, we’re travelling through time. In ’91, hot topics were the recession and cross-border agency wars.

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Throwback Thursday: strategy in 1989

For our 25th anniversary, we’re travelling through time. In ’89 hot topics were seniors and green marketing.

Strategy is 25: It’s cover contest time

To celebrate our Silver Jubilee, we’re asking agencies to ponder what’s in store for the next 25 years for the industry.

John St's 2013 Gold AOY trophy

Call for submissions: Design the Agency of the Year awards

Do you have what it takes to redesign strategy‘s AOY trophies? You could win tickets to the show (and eternal glory).

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Strategy and Playback launch BCON Expo

The new conference kicks off March 28 to help brands and media navigate the changing world of branded content.

Print

Strategy partners with CAPMA to present PROMO! Awards

Pairing will add diverse thinking to the industry leading event.

Neale Halliday

Neale Halliday named TBWA\Toronto’s chief strategy officer

Halliday will drive strategy for clients including WestJet, Visa and Yellow Tail.

News

Marketers comment on the role ROMI plays in a changing marketing landscape

Marketers comment on the role ROMI plays in a changing marketing landscape