Articles Tagged ‘Studio M’

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Canada cracks top 10 on Warc 100

Leo Burnett, Cossette and Grey are among the many agencies that contributed to this year’s ranking.

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WestJet brings a miracle to Fort McMurray

The airline’s latest holiday surprise attempts to reignite the holiday spirit in the tragedy-stricken community.

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Playtex gives girls a level playing field

The new Play On Canada grant looks to give female high school teams the same opportunities as their male classmates.

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Quaker stays true to its values

The latest online masterbrand video shows how the CPG co supports Canadian parents in the decisions they make.

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WestJet means business

A new campaign builds on the brand’s experiential history to hook business travellers.

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Allergy FX puts itself to the test

The launch campaign for the natural allergy treatment banks on the bona fides of its clinical trials.

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Three lessons on the changing agency model

Executives from Cundari, The&Partnership, Fjord and Studio M gathered at DX3 to dissect the state of the ad world.

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Brands bring the joy

Village Brewery, Koodo, Interac, WestJet and Sheraton show how they’ve embraced the holiday spirit.

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Quaker dances to a new beat

Get your tissues ready – the CPG brand brings together dad and daughter for its latest digital doc.

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Showing mom some love

Brands like Tassimo, Sport Chek and Blacks want to move you to tears this Mother’s Day, while Telus tickles your funny bone.

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Making sun protection the new rule

A PSA by two Canadian charities wants sun protection to be a habit on par with wearing a seatbelt.

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And the CASSIES Grand Prix goes to…

Molson and Rethink stole the show with the Beer Fridge campaign, while Leo Burnett and Ogilvy took home the most Golds.

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CASSIES Gold: WestJet delivers surprising results

It was a happy holiday indeed for the airline when its “Christmas Miracle” video went viral and increased revenue by 86%.

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Kraft Peanut Butter’s once upon a time

How a focus on millennials, consumer research session and new brand platform led the Kraft line to write a kids’ book.

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WestJet’s big proposal

There’s love in the air, as the airliner helps two guys pop the question. But will consumers love it as much as its previous viral videos?