Articles Tagged ‘Studio M’
WestJet brings a miracle to Fort McMurray
The airline’s latest holiday surprise attempts to reignite the holiday spirit in the tragedy-stricken community.
Playtex gives girls a level playing field
The new Play On Canada grant looks to give female high school teams the same opportunities as their male classmates.
Quaker stays true to its values
The latest online masterbrand video shows how the CPG co supports Canadian parents in the decisions they make.
WestJet means business
A new campaign builds on the brand’s experiential history to hook business travellers.
Allergy FX puts itself to the test
The launch campaign for the natural allergy treatment banks on the bona fides of its clinical trials.
Three lessons on the changing agency model
Executives from Cundari, The&Partnership, Fjord and Studio M gathered at DX3 to dissect the state of the ad world.
Brands bring the joy
Village Brewery, Koodo, Interac, WestJet and Sheraton show how they’ve embraced the holiday spirit.
Quaker dances to a new beat
Get your tissues ready – the CPG brand brings together dad and daughter for its latest digital doc.
Showing mom some love
Brands like Tassimo, Sport Chek and Blacks want to move you to tears this Mother’s Day, while Telus tickles your funny bone.
Making sun protection the new rule
A PSA by two Canadian charities wants sun protection to be a habit on par with wearing a seatbelt.
And the CASSIES Grand Prix goes to…
Molson and Rethink stole the show with the Beer Fridge campaign, while Leo Burnett and Ogilvy took home the most Golds.
CASSIES Gold: WestJet delivers surprising results
It was a happy holiday indeed for the airline when its “Christmas Miracle” video went viral and increased revenue by 86%.
Kraft Peanut Butter’s once upon a time
How a focus on millennials, consumer research session and new brand platform led the Kraft line to write a kids’ book.
Hacking campaigns clean up at the CMAs
Ubisoft and Publicis, and TSFC and Saatchi & Saatchi, cleaned up at the show with hack-inspired creative. Who else won big?