The agency has hired two ACDs and a creative director to help service new accounts, like Subaru.
The automaker’s biggest vehicle launch takes a different perspective on ‘performance’ to get the new model and its brand to stand out.
The auto brand’s previous agency, Red Urban, did not participate in the review and will soon close its office.
The agency picks up the account from DDB after a 14-agency review, and will handle national and dealer association advertising.
The brand’s new BRZ sports car spots are all about luxury for the rest of us.
Prefer to enjoy nature than take selfies in front of a tent? Subaru Outback’s new campaign is for you.
Tapping into a burgeoning trend, the campaign for the WRX and WRX STI seeks to broaden the brand’s appeal with performance vehicle lovers.
Subaru uses a campaign that shows the BRZ melting everything in its path to entice new potential drivers of the sports car.
The car co repositions its Forester SUV by appealing to its target’s sporty side.
The carmaker is relying on a heavier than usual investment in 60-second TV spots to showcase the driving experience of the new models of the vehicle.
Brands like Nike, Subaru and Molson are building audiences – and their own media channels – through apps and games.
The car co is targeting tech-savvy men with a new digital spot to launch its Subaru BRZ.
Meet the CRC’s top advertiser runners-up: Mars Canada, BMW/Mini Canada and Subaru.
The Canadian launch for the 2010 Outback, handled by DDB, becomes the most successful in the world for the model.
DDB’s campaign shakes up the market and triples long-term sales.