Articles Tagged ‘subaru’

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Zulu Alpha Kilo makes more additions to creative team

The agency has hired two ACDs and a creative director to help service new accounts, like Subaru.

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Subaru pits the Outback against a goat

The automaker’s biggest vehicle launch takes a different perspective on ‘performance’ to get the new model and its brand to stand out.

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Subaru picks Zulu Alpha Kilo as AOR

The auto brand’s previous agency, Red Urban, did not participate in the review and will soon close its office.

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Red Urban wins Subaru

The agency picks up the account from DDB after a 14-agency review, and will handle national and dealer association advertising.

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Subaru wants to redefine the 1% experience

The brand’s new BRZ sports car spots are all about luxury for the rest of us.

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Separating the diehards from the fakers

Prefer to enjoy nature than take selfies in front of a tent? Subaru Outback’s new campaign is for you.

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High performance: Subaru dodges drones

Tapping into a burgeoning trend, the campaign for the WRX and WRX STI seeks to broaden the brand’s appeal with performance vehicle lovers.

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CASSIES Bronze: Subaru BRZ heats up

Subaru uses a campaign that shows the BRZ melting everything in its path to entice new potential drivers of the sports car.

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CASSIES Bronze: Subaru rallies families

The car co repositions its Forester SUV by appealing to its target’s sporty side.

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Subaru Canada launches an Impreza duel

The carmaker is relying on a heavier than usual investment in 60-second TV spots to showcase the driving experience of the new models of the vehicle.

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Next Big Things: The new branded content

Brands like Nike, Subaru and Molson are building audiences – and their own media channels – through apps and games.

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Subaru scorches the earth in new campaign

The car co is targeting tech-savvy men with a new digital spot to launch its Subaru BRZ.

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Big year for candy and cars

Meet the CRC’s top advertiser runners-up: Mars Canada, BMW/Mini Canada and Subaru.

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CASSIES Gold: Subaru gets out more

The Canadian launch for the 2010 Outback, handled by DDB, becomes the most successful in the world for the model.

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CASSIES Gold: Subaru’s sexy sumos

DDB’s campaign shakes up the market and triples long-term sales.