Articles Tagged ‘Subway’

Creative Data

On adding a slice of data to your marketing sandwich

Subway’s Cristina Wells praises brands that have embedded data and insights into all functions of the marketing value chain.

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Tech in Action: Print goes programmatic

A joint ad between McDonald’s, Burger King and Subway used the pages of a newspaper to serve personalized content.

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Subway to add Beyond Meat to the menu

The QSR is the latest to begin exploring plant-based options by working with the company to create a meatless meatball sub.

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Subway takes it to the country

The latest in the QSR’s new, energetic platform aims to make people feel good about the quality of its ingredients.

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Subway launches its latest millennial-focused campaign

The playful creative promotes new bread and guac options to align with the company’s recently launched platform.

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Subway celebrates the freedom of choice

The QSR’s first Dentsu-led campaign aims to make customization a bigger point of differentiation.

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Subway bolsters loyalty offering

The company aims to reverse sales declines with a refreshed Subway MyWay Rewards program.

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Dentsu Aegis wins Subway

A team made up of talent from agencies in Canada and the U.S. will handle creative and media across North America.

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Breaking down Freshii’s not-so-modest proposal to Subway

Just how effective might the brand’s open letter ad be?

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Which brands will Canadians see during the Super Bowl?

From beer to banks to video games, here are the advertisers that will have a presence during the big game.

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Subway centralizes digital marketing efforts

The new division will house marketing, design and IT under a single roof.

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Pepsi gives fans a taste of the Stanley Cup

A partnership with Subway restaurants lets customers use the Blippar app to virtually #HoisttheCup.

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Subway expands Wi-Fi loyalty program

After a successful pilot, the QSR is rolling out its mobile coupon delivery to 600 locations.

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Subway fishes for quality

Sid Lee’s first campaign for the QSR takes it in a new direction to promote its Atlantic Canada Lobster offerings.

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Subway picks Sid Lee as AOR

The agency’s Toronto office will lead the QSR’s national work after a competitive review, with Simon Pure handling the promotional business.