Articles Tagged ‘“Suck it Up”’

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CASSIES Bronze: Fisherman’s Friend tackles first world problems

The no-nonsense “Suck It Up” campaign by Giants & Gentlemen took inspiration from the brand’s Original Extra Strong product.

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2017 Strategy Awards: Fisherman’s Friend gives tough love

The brand equated its product with tough love for consumers’ throats, telling them to “Suck it Up.”