Articles Tagged ‘Sun Life Financial’

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Marketing in the Age of Anxiety

How a bevy of brands are jumping on the wellness trend to help people chill out and live their best lives.

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Sun Life takes a page from lifestyle brands

The financial and insurance co aims to modernize with its latest content play.

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Who are Canada’s most liked CEOs?

A new international survey picks out the bosses loved most in Toronto, Vancouver and Montreal.

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Which brands will Canadians see during the Super Bowl?

From beer to banks to video games, here are the advertisers that will have a presence during the big game.

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The Give Agency pops up in Toronto

For one week in February, the volunteer-based ad agency will provide free services to five area non-profits.

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Sun Life continues tackling change

The company expands the digital side of its “Money for Life” campaign to make the message more client-centric.

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Canadian ads we’ll see during the Super Bowl

A look at the commercials, new and old, that millions of us will see during the game on Sunday.

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Sun Life adapts to modern life

A new campaign moves away from the brand’s retirement focus, recognizing that not everyone follows a traditional life path.

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Mary De Paoli heads to RBC

The Sun Life Financial CMO is moving on to RBC in a new role at the bank.

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Sun Life: 150 years of making life brighter

How the financial company with humble Canadian roots has become an international powerhouse.

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Sun Life shows Quebecers a brighter life

The financial co goes high-tech, giving festival-goers an immersive experience using iPads and Oculus Rift.

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Which brands do Canadians trust?

Toyota tops the annual Reader’s Digest Trusted Brands list seven years running, more than any other company.

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Sun Life Financial chooses Draftfcb as AOR

The financial services company and the Toronto-based agency will start working on a national advertising campaign set to launch later this year.