Articles Tagged ‘Sun Life’

Corner Office

Corner Office Shifts: Sun Life, Canopy Growth

A round-up of senior-level executive changes you may have missed.

Milos Vranesevic

Sun Life puts greater focus on data and analytics

Milos Vranesevic steps in as CMO, having worked at major consumer brands in both Canada and the U.S.

SunLife

Sun Life connects health with wealth

The financial services provider humanizes its approach to deliver an optimistic message around “true wealth.”

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Sun Life takes a page from lifestyle brands

The financial and insurance co aims to modernize with its latest content play.

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Sun Life debuts a new digital persona

“Ella” will be the voice for the brand’s digital touchpoints, aiming to add a human touch to its more tech-heavy interactions.

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Sun Life takes sustainability beyond the environment

For Melissa Kennedy, sustainability is as much about the company as it is about the earth.

cibcsmart

Which brands will Canadians see during the Super Bowl?

From beer to banks to video games, here are the advertisers that will have a presence during the big game.

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The Give Agency pops up in Toronto

For one week in February, the volunteer-based ad agency will provide free services to five area non-profits.

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Sun Life continues tackling change

The company expands the digital side of its “Money for Life” campaign to make the message more client-centric.

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Havas gets integrated with logo refresh

Canadian CEO and CCO Helen Pak on the collaborative “hacker” mentality the agency is also taking.

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Sun Life adapts to modern life

A new campaign moves away from the brand’s retirement focus, recognizing that not everyone follows a traditional life path.

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Sun Life: 150 years of making life brighter

How the financial company with humble Canadian roots has become an international powerhouse.

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TD named Canada’s best brand: study

RBC, Scotia and Tim Hortons also topped the biennial Interbrand study, while former heavyweight Blackberry dropped off.

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Trust is key to brand loyalty: study

A new Reader’s Digest survey finds Tim Hortons, Toyota and Coppertone are among Canadians’ most trusted brands.

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Marketers of the Year: There’s something about Mary De Paoli

As this year’s overall winner, Sun Life’s CMO brings soul to insurance.