Articles Tagged ‘super bowl’

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Risk, reward and remembering context (column)

Jack Bensimon on the current political climate and the risk of misfiring messages.

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Canadian ads we’ll see during the Super Bowl

A look at the commercials, new and old, that millions of us will see during the game on Sunday.

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Check it out: A wing-friendly wearable

Maple Leaf Prime tackles a big Super Bowl problem with a savvy new invention.

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YouTube taps the big game to promote its stars

How the Google-owned network is using Super Bowl spots as bait to reel in fans for its own half-time show.

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Crash the Super Bowl crashes Canada

The CRTC is banning Super Bowl simsub in 2017, but Doritos is already one step ahead.

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The Super Bowl Ad Challenge kicks off

The CMA and CTV are rallying the industry to make big-game ads as good as, or better than, the U.S. Are you up to the challenge?

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CMA and CTV launch Super Bowl ad challenge

Want a chance to air a free ad during the big game? This new contest is calling for hype-worthy spots.

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The future of shopping: part two

In the second part of what’s to come in buying, strategy looks at the future of shoppable videos.

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In search of a Canadian Super Bowl

Heroes & Villains’ Emma Hancock on why commercials shared together are so much more powerful than just sharing commercials.

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Hellmann’s launches Super Bowl campaign

The brand aims to show its use in more than just sandwiches with an in-store push in Quebec that includes appetizer recipes for game day.

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Mid-season TV check-up

With new programs hitting screens, new regulations set to hit cable bundles and specialty audiences to attract (and keep), here’s the lowdown on all the latest from TV land.

Copied from Media in Canada - BMO

BMO’s ‘great feelings’

The financial institution was one of many Canadian brands to leverage Sunday’s Super Bowl, with a new campaign around its “making money make sense” message.

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McDonald’s brings ‘Your Questions’ to the Super Bowl

The fast food co. will debut the TV spot “One at a time” in the first quarter of the big game.

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Super Bowl advertisers revealed

CTV reveals what brands bought airtime during the big game, with Labatt returning as a full-game presenting sponsor.

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Budweiser creates a ‘Super’ experience

The beer co’s marketing manager reveals the strategy behind its Canadian Super Bowl spot.