Articles Tagged ‘Susan Irving’

Quaker

Quaker delivers a message of warmth

The PepsiCo brand is donating coats to children in need after supporting new immigrants last year.

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Promo! Awards 2017 co-chairs revealed

Entries are now open for the awards, celebrating the best in brand activation.

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AToMiC Awards 2017 jury revealed

Check out the industry folks who will determine the best work in advertising, media and tech.

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PepsiCo’s Susan Irving takes global role

The longtime marketer will remain based in Canada, leading the Doritos and Cheetos brands for different markets.

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Strategy Awards jury revealed

Check out which industry insiders will be on the inaugural judging panel.

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Shopper marketing trend talk: what to expect for 2016

Marketers weigh in on what this year has in store.

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Tostitos serves up tasty tweets

The brand takes to Twitter to instantly deliver recipes featuring anything fans might be craving.

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Doritos’ collision course

The PepsiCo brand uses a 12-hour event on Periscope to promote its latest limited-time chips.

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Next Big Things: Data will drive a better experience

The sharing economy is ripe for brands to get a slice, plus the big opportunity with personal data exchanges.

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Lay’s looks coast to coast for inspiration

Tourtière chips anyone? The brand’s latest Do Us a Flavour contest asks Canadians for regionally-inspired tastes.

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Holding out for free Doritos

The brand takes its success with gamification to mobile to promote the return of Doritos Ketchup.

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Lay’s is sweet on Valentine’s Day

Nothing says true love like roses and chips. The PepsiCo brand is going after V-Day shoppers with its new sweet/salty offering.

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Crash the Super Bowl crashes Canada

The CRTC is banning Super Bowl simsub in 2017, but Doritos is already one step ahead.

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Do these chips taste a bit green?

For its latest round of “Do us a Flavour,” Lay’s coordinates taste and colour.

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Want to play a game? Grab a bag of Doritos

Roulette, the latest buzz-worthy line from PepsiCo, practically begs people to challenge friends.