Articles Tagged ‘Tammy Sadinsky’

Walmart-Holidays

Walmart piggy banks on emotion

The retailer continues to focus on building an emotional connection with customers in this year’s holiday ad.

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Walmart walks the runway in Paris (Ontario)

The retailer touts the affordability and accessibility of its offering as it prepares a big push behind its fall fashion collection.

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Walmart hits 25 years in Canada

There were skeptics when the chain first crossed the border, but it has held its own by stressing Canadian character and a customer-first mantra.

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Walmart’s ode to parents

The retailer’s new Canadian masterbrand platform aims to drive home the emotional side of saving money.

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Walmart takes fresh approach to grocery

The retailer brings renewed focus on its fresh grocery business with a campaign emphasizing quality and accessibility.

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Tim Hortons takes coffee-centred approach under new CMO

Burger King’s former global CMO Axel Schwan discusses the new campaign and its focus on the brand’s coffee-making process.

Tammy Sadinsky

Tammy Sadinsky joins Walmart Canada

The retailer has hired the former Tim Hortons CMO to lead its marketing communications in Canada.

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Tim Hortons’ plan for its multi-agency model

Thinking of expanding your agency rosters? Tim Hortons’ head of marketing gives you the pros and cons.

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Tim Hortons’ Canadian birthday toast

Amid a score of history-focused Canada 150 spots, head of marketing Tammy Sadinsky aims for the here and now.

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Check it out: Tim Hortons features ‘perfect pairs’

The QSR uses personal storytelling to lend a human touch to a specific meal occasion.