Articles Tagged ‘Tangerine’


Tangerine ramps up its efforts around investments

To capitalize on growing interest in the category, the digital bank gets a stuntman to tell consumers why its products stand out.


Tim Hortons named most authentic Canadian brand

Cohn & Wolfe adds Canadian consumers to its global 200-brand study for the first time.


If brands were people…

We surveyed consumers about which brands are the best companions for certain social activities.


Mobile banking satisfaction on the rise

RBC and Scotiabank have the highest-rated offerings, according to J.D. Power.


Tangerine’s hidden code

The bank’s 20th anniversary campaign comes with a (kind of) secret message for savers.


When social content does the heavy lifting

Here’s how three brands are laddering up their branded content to make sure it links back to business results.


Tangerine names new president and CEO

Chief strategy officer Brenda Rideout is set to take the helm March 1.


The year in Canadian advertising

We compiled strategy’s most-read stories from the past 12 months to see what created the most industry buzz.


The UX shift

Consumers are defining brands through every interaction. Designing experiences that cater to their needs is more important than ever.

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Strategy Awards 2016 shortlists: Part Six

We’re rolling out all the contenders leading up tonight’s gala. Today, we feature the final Challenger Strategy category.


Tangerine works the night shift

The bank continues its “hard work” positioning with a new campaign for its money back credit card.


Can digital banking improve in-branch satisfaction?

A new J.D. Power report highlights how mobile can enhance retail experiences for consumers.


Tangerine brings biometrics to its new app

The bank is promoting the new tools with a series of online videos.

For Strategy Magazine (6 of 6)

How the banks are branching out

Why Canada’s established players are capitalizing on the startup space to innovate.


Andrew Zimakas takes SVP role at LoyaltyOne

Tangerine’s former CMO joins the customer loyalty company to help grow its global presence.