Articles Tagged ‘Tangerine’

Banking online

Banks benefit from online investments

J.D. Power’s latest ranking shows more Canadians turn to digital, but it doesn’t always deliver on customer satisfaction.

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Tangerine ramps up its efforts around investments

To capitalize on growing interest in the category, the digital bank gets a stuntman to tell consumers why its products stand out.

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Tim Hortons named most authentic Canadian brand

Cohn & Wolfe adds Canadian consumers to its global 200-brand study for the first time.

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If brands were people…

We surveyed consumers about which brands are the best companions for certain social activities.

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Mobile banking satisfaction on the rise

RBC and Scotiabank have the highest-rated offerings, according to J.D. Power.

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Tangerine’s hidden code

The bank’s 20th anniversary campaign comes with a (kind of) secret message for savers.

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When social content does the heavy lifting

Here’s how three brands are laddering up their branded content to make sure it links back to business results.

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Tangerine names new president and CEO

Chief strategy officer Brenda Rideout is set to take the helm March 1.

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The year in Canadian advertising

We compiled strategy’s most-read stories from the past 12 months to see what created the most industry buzz.

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The UX shift

Consumers are defining brands through every interaction. Designing experiences that cater to their needs is more important than ever.

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Strategy Awards 2016 shortlists: Part Six

We’re rolling out all the contenders leading up tonight’s gala. Today, we feature the final Challenger Strategy category.

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Tangerine works the night shift

The bank continues its “hard work” positioning with a new campaign for its money back credit card.

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Can digital banking improve in-branch satisfaction?

A new J.D. Power report highlights how mobile can enhance retail experiences for consumers.

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Tangerine brings biometrics to its new app

The bank is promoting the new tools with a series of online videos.

For Strategy Magazine (6 of 6)

How the banks are branching out

Why Canada’s established players are capitalizing on the startup space to innovate.