Articles Tagged ‘taxi 2’

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Taxi 2 named AOR for Moosehead

The agency says its first campaign will focus on the brewer’s heritage, without jumping on trends in the category.

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Nabob’s pumpkin protest

A rally against the fall flavour continues the brand’s positioning as authentic, no-frills coffee.

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Taxi 2 adds six

The agency beefs up its creative and account services teams in response to expanding business and a new client.

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Help a comic out

SiriusXM and Taxi 2 make an appeal to help out Canadian comedians, for the good of society.

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Another familiar face back at Taxi

Shawn James returns to the agency, this time in a leadership role as an ACD at Taxi 2.

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Sid Lee adds a pair of CDs

Kelsey Horne and Alexis Bronstorph join the agency’s Toronto office following a series of business wins in the spring.

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Leon’s makes its move in Quebec

To show its products are move-worthy, the retailer assembled 3D coupons with abandoned furniture on the streets, driving a double-digit sales spike.

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Taxi 2 wins Leon’s

The agency will handle creative in an effort to evolve the iconic Canadian furniture retailer’s brand, with an eye to business growth.

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Taxi continues promotion spree

The agency promotes seven into senior positions, including Jack Dayan to VP, head of strategy in the Vancouver office.

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Kraft Peanut Butter’s once upon a time

How a focus on millennials, consumer research session and new brand platform led the Kraft line to write a kids’ book.

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Capital One Canada names new AOR

After an RFP, DDB Vancouver lands the financial institution account, focusing on strategy and mass advertisement.

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Taxi bolsters senior ranks

The WPP agency is hoping to kick the year off right, promoting six men into leadership roles.

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Taxi to restructure in 2015

The loss of Telus continues to affect the agency, with changes at the exec level that have resulted in the departure of Nancy Beattie.

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Kraft dips into the plush toy space

First KD “Funderpants,” now cuddly bears. Consumers can buy the Kraft Peanut Butter teddy bears, should they be inclined.

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Tim Hortons’ evolving approach to ‘True Stories’

Strategy got the skinny on the brand’s latest experiential stunt – a transformed home in Calgary – and how this marks an evolution in the iconic campaign.