Articles Tagged ‘TAXI’

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Kraft Heinz seeks to demystify KD’s ingredients

The macaroni and cheese brand is less artificial than people think, according to a new campaign by Taxi.

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Changing lanes

Settled into a new role at Leo Burnett Chicago, Jordan Doucette talks about fostering ideas and how to support women in the industry.

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Where should Renee’s dressings go in the fridge?

The Kraft Heinz brand embraces its limited shelf life in its first TV campaign in several years.

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SickKids and Cossette take CASSIES Grand Prix

The awards celebrated the industry’s most creative results-driven work at a Toronto gala Wednesday night.

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CASSIES Silver: Oikos dreams up a Greek promotion

Taxi takes an aspirational approach to getting Greek yogurt in front of a younger target.

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CASSIES Gold: Canadian Tire’s tested idea

For four years, Taxi helped the retailer show its products could help real people equip themselves for life in Canada.

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CASSIES Bronze: Leon’s family-friendly furniture

The furniture retailer and Taxi picked up two trophies for increasing foot traffic in stores through the “Part of the Family” campaign.

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CASSIES Bronze: Classico is second best

The Taxi-created “Second Only To Yours” campaign won in Packaged Goods for increasing sales in a relatively flat category.

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Jumpstart takes on accessibility

Canadian Tire’s charity is running a campaign to promote its support of giving children with disabilities access to sports.

Oikos

Oikos’ Simon and Daniela meet again

Two new campaigns support the Greek yogurt brand’s longstanding “dream snack” positioning.

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Taxi hires new creative leadership in Toronto

Alexis Bronstorph and Kelsey Horne take over as ECDs following the recent departure of the agency’s CCOs.

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Jordan Doucette joins Leo Burnett Chicago

Taxi Canada’s co-CCO heads to the U.S. to lead creative work on the agency’s Kellogg’s account.

Activia

Activia Challenge goes content-first

Why the brand refreshed its approach to remind consumers of probiotic yogurt’s health benefits.

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One great ride

As Paul Lavoie exits Taxi, former colleagues share their parting words for the industry figurehead.

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Taxi adds Frank Macera to creative team

The CD joins the agency’s Toronto office after three years at Tribal.