TAXI » strategy

Articles Tagged ‘TAXI’

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BC Dairy Association picks Taxi

Following a competitive review, the selection ends a 15-year relationship between the association and DDB.

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SiriusXM scans brainwaves to figure out what’s funny

A campaign for this year’s Top Comic competition uses an EEG to get inside the heads of Canadians.

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The diversity dilemma in the #MeToo era

Seven leaders from across the marketing industry discuss the importance of fostering an inclusive organization.

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DivaCup picks Taxi as global AOR

The agency’s Vancouver office will handle new packaging, branding and creative across platforms for the femcare brand.

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Kraft Heinz seeks to demystify KD’s ingredients

The macaroni and cheese brand is less artificial than people think, according to a new campaign by Taxi.

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Changing lanes

Settled into a new role at Leo Burnett Chicago, Jordan Doucette talks about fostering ideas and how to support women in the industry.

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Where should Renee’s dressings go in the fridge?

The Kraft Heinz brand embraces its limited shelf life in its first TV campaign in several years.

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SickKids and Cossette take CASSIES Grand Prix

The awards celebrated the industry’s most creative results-driven work at a Toronto gala Wednesday night.

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CASSIES Silver: Oikos dreams up a Greek promotion

Taxi takes an aspirational approach to getting Greek yogurt in front of a younger target.

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CASSIES Gold: Canadian Tire’s tested idea

For four years, Taxi helped the retailer show its products could help real people equip themselves for life in Canada.

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CASSIES Bronze: Leon’s family-friendly furniture

The furniture retailer and Taxi picked up two trophies for increasing foot traffic in stores through the “Part of the Family” campaign.

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CASSIES Bronze: Classico is second best

The Taxi-created “Second Only To Yours” campaign won in Packaged Goods for increasing sales in a relatively flat category.

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Jumpstart takes on accessibility

Canadian Tire’s charity is running a campaign to promote its support of giving children with disabilities access to sports.

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Oikos’ Simon and Daniela meet again

Two new campaigns support the Greek yogurt brand’s longstanding “dream snack” positioning.

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Taxi hires new creative leadership in Toronto

Alexis Bronstorph and Kelsey Horne take over as ECDs following the recent departure of the agency’s CCOs.