Articles Tagged ‘TAXI’

Oikos

Oikos’ Simon and Daniela meet again

Two new campaigns support the Greek yogurt brand’s longstanding “dream snack” positioning.

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Taxi hires new creative leadership in Toronto

Alexis Bronstorph and Kelsey Horne take over as ECDs following the recent departure of the agency’s CCOs.

doucette

Jordan Doucette joins Leo Burnett Chicago

Taxi Canada’s co-CCO heads to the U.S. to lead creative work on the agency’s Kellogg’s account.

Activia

Activia Challenge goes content-first

Why the brand refreshed its approach to remind consumers of probiotic yogurt’s health benefits.

Paul Lavoie breakfast

One great ride

As Paul Lavoie exits Taxi, former colleagues share their parting words for the industry figurehead.

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Taxi adds Frank Macera to creative team

The CD joins the agency’s Toronto office after three years at Tribal.

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Taxi Montreal appoints new head of strategy

Rafik Belmesk takes on the role after having joined the agency nine months ago.

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Paul Lavoie to leave Taxi

The agency’s co-founder and chairman emeritus will now devote his time to his growing Beau Lake venture.

markswellworn

Mark’s debuts new, working-class brand platform

The retailer hopes “Well Worn” will provide a clear brand identity as it attempts to expand to new audiences.

SickKids VS COVER1

Making a ripple

Editor Jennifer Horn on how the inaugural Design AOY category will help raise the bar and boost Canada’s design reputation.

Paul Lavoie breakfast

To Beau Lake we go

One year in, Beau Lake is looking to expand its product line beyond paddleboards.

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Daily Bread brings out Santa for the summer

Saint Nick delivers a surprising but sobering message for the food bank.

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Here is the Digital Agency of the Year shortlist

These 14 agencies are still in the running for DAOY.

Keith

Check it out: A robot walks into a comedy bar…

SiriusXM has an AI-powered bot generating instant jokes to promote this year’s Top Comic competition.

fidopride

Fido speaks up about LGBT diversity

How the brand is bringing its “Go Get It” approach to Pride festivities across Canada.