Articles Tagged ‘TD’

cancervid

Yes we Cannes: Fighting the good fight

The industry weighs in on some cause work that has a good chance of bringing home a Lion this year.

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TD involves the masses

The bank’s strategy behind getting consumers to dish out its charitable funds, plus other brands giving power to the people.

CASSIES Silver: TD turns features into benefits

To stand out from the crowd, the bank touted its Mortgage Payment Vacation and secured 115% more mortgage deals than forecast.

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A canon for CPG marketers

Are you at the top of your game? From rethinking loyalty to acting more human, here’s a handy list of must-dos to up the ante.

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Which brands do Canadians trust?

Toyota tops the annual Reader’s Digest Trusted Brands list seven years running, more than any other company.

watchdogs

Hacking campaigns clean up at the CMAs

Ubisoft and Publicis, and TSFC and Saatchi & Saatchi, cleaned up at the show with hack-inspired creative. Who else won big?

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Throwback Thursday: the news of the year

We check out the biggest headlines, moves, account shifts and brand stories from the past 12 months.

TD thank you

TD’s Midas touch

The bank and its agencies Diamond and Leo Burnett cleaned up at last night’s financial advertising award show. Who else won big?

gear day

How does TD #MakeTodayMatter?

Over 24 days, the bank gave 24 customers up to $30,000 to do something good. And today it’s gone public with their stories.

Always

Yet another Grand Prix for Leo Burnett

The agency and P&G can add another big win to their trophy case, picking up top honours at last night’s Epica awards.

Web tims

Holiday giftvertising

We know you’re still focused on Halloween, but we couldn’t resist coming up with a few ideas to help brands be festive this season.

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The viral icing on the brand cake

But first you have to bake it, editor Emily Wexler tells brands in our October issue.

Duelling Donuts Judges

Brands of the Year

Here’s how our winners secured their places on this year’s list.

Spring Money-Out 2013 March 4 – May 10

Brands of the Year: TD gets close for comfort

The bank has added a personal touch to an impersonal category to be seen as a challenger brand.

Tangerine

Tangerine shows who’s boss in digital

What makes a bank brand digitally excellent? A new Ipsos study reveals who is doing what right.