Articles Tagged ‘TFB & Associates’

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2017 Strategy Awards: Fisherman’s Friend gives tough love

The brand equated its product with tough love for consumers’ throats, telling them to “Suck it Up.”

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Fisherman’s Friend buddies up to millennials

A sponsorship and influencer campaign that upped spending at events drives big sales results.

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Giants & Gentlemen wins Fisherman’s Friend

The Toronto agency will launch a new campaign for the 150-year-old brand in time for next cold and flu season.