Articles Tagged ‘the hive’

Pro

OLG gets ‘way into the game’

A new campaign for Pro-Line focuses on the excitement around NBA basketball.

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Up to the Minute: The Hive wins a lottery

Plus: A new VP at Ketchum, a loss for Postmedia and more news you may have missed.

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Canadian agencies win 14 Clios

The Hive had the lone Silver for Canada, while Cossette, Rethink, Lg2 and Jam3 all pick up multiple Bronze wins.

OLG

OLG’s ‘All for Here’ gets more human

The third wave of the organization’s ad platform aims to show its larger impact.

Vitaminwater pushes in-store sampling for new flavour

The Coca-Cola brand is bringing a message of artistic inclusivity to stores along the Pride parade route, while doubling down on sampling efforts.

Bike

Cadbury brings back the bikes

A promotional stunt by The Hive helps put some joy into the brand’s annual Bicycle Factory program.

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Coca-Cola shares musical moments

The brand evolves its “Share a Coke” campaign by offering summery Spotify playlists through unique labels.

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Telefilm’s patriotic platform

A new initiative hopes to be an “Own the Podium” for Canada’s audiovisual industry.

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Up to the Minute: Dentsu Aegis ups its data game

Plus: New hires at Zulu, Unitas and Brad, and more news you may have missed.

JW-1

Teach me to drink

Beverage brands are getting consumers to sip from the fountain of knowledge.

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OLG goes beyond games

With its new platform, the corporation wants to remind people where the money goes.

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What’s buzzing at The Hive?

Why the creative shop is now also handling sales and distribution for brands.

OLG

OLG reminds Ontarians it’s here for them

How the lottery co is using its Pan Am sponsorship to remind the province of all the good it does.

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Mondelez Canada’s soccer play

The CPG co has launched a partnership with Canada Soccer, debuting limited edition packaging and a new app.

Mini

Cadbury shrinks down

The chocolate brand makes big moments mini in its new campaign for its shrunken sweets.