Articles Tagged ‘the hive’

TheNewHive

The Hive’s buzzy new hires

New business assignments from Unilever, Labatt and others has led to six new creatives coming to the agency.

Skateboard Juniper Park

Cheerful creatives making holiday cheer

A round-up of season’s greetings from ad land to you.

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Jack Daniel’s creates some ‘buzz’

The liquor brand goes the charitable route to encourage sampling for its Tennessee Honey brand in Canada.

Making it with the makers

Which brands are taking notice of the movement that blurs the line between consumers and creators?

Coca-Cola gets personal

A special Coke for Tom, Dick and Harry? The brand is bringing its successful global campaign to Canadian audiences with customized bottles and cans.

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Cadbury’s light-generating bikes

With help from The Hive, the confectionery maker used 3D printers to create pedal-powered electricity for its Bike Factory project.

portfolio night 1

Creatives are hungry for new blood

The Hive’s Simon Creet, Y&R’s Israel Diaz and JWT’s Brent Choi don fat suits for the latest Portfolio Night campaign.

Mona4

Seven very sweet ads

If you can’t wait to dig into your goody bag of Easter treats, have a taste of these memorable spots.

mr big

Mr. Big turns snackers into superheroes

The Mondelez brand has partnered with Spider-Man for a new PC game that turns your phone into a controller.

wonderbread

Wonder Bread’s greatest campaign since…

The Weston Bakeries line is stepping away from nutrition-focused campaigns, instead tapping into the comfort food trend with new creative from The Hive.

skittles rich

Top Cannes Promo & Activation contenders

Strategy is counting down the campaigns most likely to win big at the Palais at this year’s festival.

test

GMR hires a new VP strategic partnership

Christopher Grimston, former VP marketing at Alibi Entertainment and VP creative/partner at The Hive, joined the Toronto agency.

Copied from Media in Canada - coca cola kindness

Coca-Cola opens happiness with kindness

On top of traditional TV buys, the brand has recruited aspiring filmmakers to help it highlight Canadians who try to make the world a better place.

McDonalds

Shopper Innovation Awards: Original idea

McDonald’s picks up Gold for answering consumers’ questions, while Gotstyle and Maynards both take Silver.

Loblaw

Shopper Innovation Awards: Integration

Gold honours in this category go to Loblaw for “BBQTown” and MasterCard for “Stylicity,” while Maynards picks up Silver for “Make your Face a Maynards.”