Articles Tagged ‘the hive’

screme 5

Cadbury pits Screme against Creme

The Hive launches a campaign for the new Halloween confection.

939_1979_3090

Maynards and The Hive win big at the PROMO! Awards

The agency picked up Best in Show and four Gold awards, while Leo Burnett was another big winner for work with Ikea and Raising the Roof.

Copied from Media in Canada - OOH Y&D

Cadbury warns of an outbreak

The Kraft-owned brand is launching Halloween-themed Screme Eggs with online videos, commercials and OOH postings that talk of an impending “Goopocalypse.”

Collingwood

Collingwood Canadian Whisky maps it out

The Brown-Forman brand highlighted the liquor’s origins with an insert in the Globe and Mail.

1_Sickkids_loading

Canada’s creative contenders

What should bring come the Cannes hardware this year? Strategy reached out to Canada’s top creative and media stars to shed light on the best work of the year.

Maynards-image-196x300

Maynards lets Granny loose

The Kraft-owned brand is at it again with an OOH campaign that puts a new face to its candy.

TheHive

As seen on reality TV

From the team at The Hive to DDB Canada’s Frank Palmer, Canadian ad men are taking the small screen by storm.

neil

The Hive hires Neil McPhedran

The former Tribal DDB managing director joins the Toronto agency as VP digital.

werebaby

The sweetest battleground

Some of the wackiest, most innovative advertising lately is coming from the candy industry. Is confectionery the new hotbed of creativity? In other words, is candy the new beer?

B-Caramilk-ca_Website2

CASSIES Gold: Caramilk’s success is no secret

With help from The Hive, Kraft Canada brings back the Caramilk Secret, giving it a Willy Wonka-style twist.

Reebok

Reebok Hockey casts its own players

The sports equipment and apparel brand powers its products in a new slapshot campaign.

caramilk key

Cadbury’s success is no secret

Canada’s real-life Willy Wonka is still managing to keep its marketing fresh despite its 100-year history.

Nos

NOS gives consumers the power

The Coca-Cola energy drink targets young adult males with a choose your own adventure-style movie.

maynards

Maynards lets consumers get gummy

The Kraft candy company targets 18- to 24-year-old Facebook users with a super sweet contest.