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Articles Tagged ‘The Source’

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The Source continues its transformation

The retailer’s holiday campaign reinforces its position as a store offering top brands, one-to-one service and must-have gifts.

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The Source connects to smart home expertise

The tech retailer is promoting its smart home wares as consumer interest grows.

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The Source uses VR to engage customers during renovations

The 360-degree experience provides a preview of what’s to come inside the boarded-up stores.

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The Source brings tech to life

The retailer’s holiday campaign creates some magic around hot gifts as it prepares for more changes in the new year.

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The Source’s e-commerce overhaul

The retailer revamps its website as part of a plan to be an omnichannel destination for in-demand tech.

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The Source modernizes the holidays

The retailer returns to its “I Want That” platform to continue its focus on high-demand tech products.

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The Source gets (more) hands-on

The retailer debuts its latest experiential location, based on consumers’ desire to demo products.

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Razorfish hires omni-channel-focused director

The agency has hired Indigo’s Jim Reynolds to bring client-side experience to its growing digital retail offering.

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Escaping the ghost of tech’s past

As it debuts a new Scrooge-inspired Christmas campaign, the head of marketing at The Source talks about the retailer’s attempts to shake off its RadioShack baggage.

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MacLaren McCann boosts its creative might

The agency has brought in six new faces, from group CD to junior AD, to work across a variety of accounts.

The Source plugs into Pearson

The electronics retailer secures its second Canadian airport location, with an interactive concept that sets the stage for a wider store redesign.

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The power of wacky

Now trending: From talking horses to a sales associate “genie,” it seems silly season is upon us in ad land.