Articles Tagged ‘tiff’

Facebook-display-1200x628Disease

Doctors Without Borders embraces urgency

The non-profit is launching a campaign with a particular focus on getting TIFF attendees to donate.

SwagBags

Are celebrity gift lounges worth it? (column)

With TIFF drawing celebrities and sponsors to the spotlight, Dina Vieira points to pitfalls in one popular strategy.

32-short-films-about-glenn-gould-604x350

TIFF blurs promotion and delivery of film

A new partnership with Toronto’s Union Station features the best of Canada’s history on screen.

Tim-Hortons-Unveils-New-Special-Edition-Canada-150-Cup-678x381

True patriot branding

As July 1 approaches, here’s how brands are taking part in Canada’s 150th birthday celebrations.

TIFF2

TIFF puts storytelling in context

The organization uses geo-targeted ads to drive home Canada’s legacy in film, TV and advertising.

shutterstock_363790325

Your chatbot needs a helping hand: column

Eighty-Eight’s Erin Bury on why brands intrigued by the buzzy tech shouldn’t totally abandon the human touch.

67875-623x350

Visa experiments with AR at TIFF

Passersby at the festival can try (and buy) movie-inspired duds at the brand’s booth.

Someday-Studio-2

Brands get red-carpet ready

How sponsors from McDonald’s to RBC to the Dairy Farmers are making their presence known at TIFF.

Samsung011

Samsung launches a pop-up

The downtown Toronto showroom, which ties into TIFF, is part of a campaign to support the brand’s latest appliances.

shutterstock_229761016

Up to the Minute: The new CMA board

Plus: Rooftop’s rebrand, Osheaga gets a digital agency and more news you might have missed this week.

GPS_2339

Check it out: A feline film frenzy

Temptations’ Just for Cats Festival celebrates the best in viral cat videos.

Tinder

Brands swipe right

Does tapping into Tinder get you admirers or will consumers spurn your advances?

MakeupGenius

L’Oreal Paris gets augmented

We get a sneak peek at the cosmetic co’s plans to make its new tech, which lets users try on different makeup looks, the top beauty app in a month.

film hearts

Agencies in a TIFF: matching lonely film hearts

This new site by Pound & Grain is like Tinder for movie fans.

Copied from Media in Canada - VISAStoryBooth

Visa’s infinite social push at TIFF

The credit card co launched an interactive storytelling experience by BBDO and Proximity, tapping Morgan Freeman’s iconic vocal chords.