Articles Tagged ‘tiff’

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First and the furious: new sponsors step up for TIFF

Ford and Pepsi are among the brands going big for their first year as festival sponsors.

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Going bigger with activations: TIFF’s repeat sponsors

L’Oreal, Bell and RBC are among the long-time festival sponsors that are upping their involvement with digital and interactive activations at street-level.

Holt Renfrew Centre gets hyper local

Aiming to drive traffic to its under-the-radar shops, ads will target users in Toronto’s Yonge and Bloor area.

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Marketers of the Year: Marie-Josée Lamothe’s digital domination

L’Oréal’s CMO conquers the beauty market with a content-driven, digital-first approach to marketing.

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TIFF: Pizza Nova sinks its teeth into sampling

The pizza chain is choosing to up the sampling ante over placing OOH ads, which it has done in the past, for this year’s sponsorship of the fest.

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TIFF: Bell hits the streets

The media co takes its TIFF sponsorship up a notch with live cinema-inspired street art, interactive film modules and wider broadcast coverage on all of its platforms.

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TIFF: Target gets into the festival spirit

The company is launching a hotel takeover, aimed at tastemakers in the city.

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Zero to drama

Cadillac revs up its TIFF sponsorship.

uncle marv

Uncle Marv

RBC is like a stand-in rich Hollywood uncle.

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TIFF: Skyy Vodka lights up the night

The PMA Canada brand kicked off its festival sponsorship with an eye-catching stunt.

dietcoke

TIFF: Diet Coke launches an ‘extraordinary’ look

The beverage brand will be using the festival to introduce its new voice to Canadians.

champagne

TIFF: Champagne Perrier-Jouet toasts beauty

The luxury brand targets 25- to 50-year-old females with a TIFF photo exhibit and lounge.

Lindt

TIFF: Lindt shares its secret

The Swiss chocolate brand plans to reveal its truffle-making process during the film festival.

HMV

TIFF: HMV features its digital platform

The retailer plans to put a spotlight on its online store during this year’s fest.

Tiffloreal

TIFF: L’Oreal follows the trends

The first-time sponsor of the film fest reveals its promotional plans.