Articles Tagged ‘tim hortons’

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Strategy’s most read of 2018: C-Suite

Here are the stories that caught the eye of senior marketers this year.

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Tim Hortons relaunches its ‘True Stories’ platform globally

With a new global agency relationship, the chain aims to balance product marketing with emotional brand building.

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Up to the Minute: A wave of hires, promotions at Tank

Plus, experiential shop XMC names partner and EVP, and Idea Rebel lands work with the NBA.

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Tim Hortons expands offering with kids menu

Timmies Minis have “quintessentially Canadian” packaging, kid-friendly entrees and an activity book instead of toys.

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Behind the 2018 New Establishment: Brand winners

Telis Carayannakis and Aidan Shankman are recognized for their pioneering feats.

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The New Establishment: Aidan Shankman brings Tim’s to life in the grocery aisle

Tim Hortons’ 27-year-old senior manager of marketing operations was key to bringing the QSR brand to the grocery space.

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Tim Hortons takes support for hockey to Kenya

The QSR brought twelve players from the country’s only team to Canada as part of its annual hockey campaign.

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Brewing up emotion still king for ex-Tim’s CMO

Telling moving brand stories is as relevant today as it was in the ’90s, say Upstream’s Bill Moir and Paul Wales.

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A challenging campaign for the Special Olympics

The sports organization celebrates its 50th birthday by highlighting the accomplishments of its athletes on and off the field.

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Tim Hortons to launch in China

The latest chapter in the QSR’s international expansion will see a planned 1,500 locations open in the country over ten years.

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RBI is focused on growth, says its new CCO

Stepping into the role, former FGL Sports president Duncan Fulton explains where the company is headed.

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Tim Hortons among the top global food chains

BrandZ’s annual ranking of the world’s most valuable brands finds the coffee chain sitting comfortably in the top 10 Fast Food list.

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Tim Hortons takes coffee-centred approach under new CMO

Burger King’s former global CMO Axel Schwan discusses the new campaign and its focus on the brand’s coffee-making process.

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How Samsung won back consumer trust

Experts weigh-in on the electronics co’s rise in brand trust surveys, and offer insight on how Tim Hortons can replicate its success.

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Tim Hortons’ reputation falls sharply in annual survey

Google once again topped the list of most admired companies, while Samsung got the largest bump in the rankings.