Articles Tagged ‘tim hortons’

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Tim Hortons takes coffee-centred approach under new CMO

Burger King’s former global CMO Axel Schwan discusses the new campaign and its focus on the brand’s coffee-making process.

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How Samsung won back consumer trust

Experts weigh-in on the electronics co’s rise in brand trust surveys, and offer insight on how Tim Hortons can replicate its success.

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Tim Hortons’ reputation falls sharply in annual survey

Google once again topped the list of most admired companies, while Samsung got the largest bump in the rankings.

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Tim Hortons to invest $700 million in store renos

The announcement comes amid a recent slowdown in sales for the RBI-owned restaurant chain.

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Check it Out: Tim Hortons sets up a coffee date

The QSR orchestrated a stunt to show that getting to know your neighbours is easier than you think.

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Marketing C-Suite’s most-read stories of 2017

The stories that caught readers’ attention and the senior-level appointments that made waves.

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Tim Hortons named most authentic Canadian brand

Cohn & Wolfe adds Canadian consumers to its global 200-brand study for the first time.

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Which causes remain key to Canadians?

New Ipsos data suggests shoppers are keeping an eye on charitable deeds throughout their relationship with a brand.

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If brands were people…

We surveyed consumers about which brands are the best companions for certain social activities.

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Tim Hortons is going to Spain

Parent company Restaurant Brands International continues its international growth strategy.

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Tim Hortons debuts mobile order and pay

Following reports, the service is now available for some locations, as the QSR looks to stay competitive.

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Your last minute look back on Canada 150

From redesigned cash to stunts full of cheese, here are a few final additions to this year’s roster of celebratory campaigns.

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Marketing money spurs Tim Hortons class action suit

After broad marketing layoffs, a group of franchise owners alleges RBI is misspending the brand’s marketing fund.

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Tim Hortons’ Canadian birthday toast

Amid a score of history-focused Canada 150 spots, head of marketing Tammy Sadinsky aims for the here and now.

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What makes a brand valuable?

RBC, TD, Tim Hortons and Lululemon all saw their brand value climb in BrandZ’s annual report.