Articles Tagged ‘tim hortons’

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Marketing money spurs Tim Hortons class action suit

After broad marketing layoffs, a group of franchise owners alleges RBI is misspending the brand’s marketing fund.

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Tim Hortons’ Canadian birthday toast

Amid a score of history-focused Canada 150 spots, head of marketing Tammy Sadinsky aims for the here and now.

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What makes a brand valuable?

RBC, TD, Tim Hortons and Lululemon all saw their brand value climb in BrandZ’s annual report.

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Brands do it for mom

A collection of campaigns to get people in the spirit ahead of Mother’s Day.

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Check it out: Tim Hortons gets in with the coffee snobs

The chain promoted its new lattes by infiltrating a trendy neighbourhood with a hip, minimalist cafe.

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Insights for the Week: Apologies can be effective

Plus, why cause marketing doesn’t need to shy away from the creative approaches of bigger brands.

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Is honesty a brand’s best policy?

From Tim Hortons to “The Worst Hotel in the World,” brands are responding to the times and fessing up to flaws.

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Tim Hortons bucks the brand value trend

The coffee chain stands out among QSRs showing declines, according to a new ranking report.

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Check it out: Tim Hortons features ‘perfect pairs’

The QSR uses personal storytelling to lend a human touch to a specific meal occasion.

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How to gain (or lose) influence

Ipsos’ Steve Levy shows what makes or breaks an influential brand in Canada.

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Brand Finance reveals this year’s most valuable brands

The big banks and telcos still dominate the top 10 of the annual ranking.

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Which brands will Canadians see during the Super Bowl?

From beer to banks to video games, here are the advertisers that will have a presence during the big game.

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Tim Hortons is heading to Mexico

The move follows the coffee chain also announcing plans to expand in the U.K. and Philippines.

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Up to the Minute: New wins for DAC and UM

Plus, Garnier’s new PR shop and more news you may have missed.

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Consumers love Starbucks’ holiday cup most

A new survey examines how consumers feel about coffee shops’ increasingly important festive cups.