Articles Tagged ‘tim hortons’

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Could a loyalty play put Roll Up the Rim back on track?

Tim Hortons’ decades-old contest missed expectations, but a more digital- and data-led approach could give it a shot in the arm.

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2019 SIA Awards: Brands pay it forward

Here’s how giving back paid off for Kraft Peanut Butter, Dove, Dempster’s, Tim Hortons, Uber, YWCA and SickKids.

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Tim Hortons plays with words to support the Maple Leafs

The QSR turns ads into rallying cries as Toronto’s sports teams enter playoff mode.

Tim Hortons-Introducing Tims Rewards-- a brand new loyalty progr

Tim Hortons launches loyalty program

The Tims Rewards program is offering free food and beverages to members after every seventh visit.

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Tim Hortons moves closer to settling franchisee lawsuits

The proposed agreement includes having a franchisee advisory board review spending from its advertising fund.

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Tim Hortons gets serious about Roll Up the Rim

The QSR has increased the spend behind the long-running contest with long-form digital spots and a bigger social play.

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Tim Hortons expands retail product lineup

A bar inspired by the “double-double” will be sold alongside new instant and ready-to-grab beverages.

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Tim Hortons tells a ‘true story’ about Roll Up the Rim

The second ad of the QSR’s recently relaunched platform adds an emotional element to its annual winter promotion.

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Strategy’s most read of 2018: C-Suite

Here are the stories that caught the eye of senior marketers this year.

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Tim Hortons relaunches its ‘True Stories’ platform globally

With a new global agency relationship, the chain aims to balance product marketing with emotional brand building.

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Up to the Minute: A wave of hires, promotions at Tank

Plus, experiential shop XMC names partner and EVP, and Idea Rebel lands work with the NBA.

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Tim Hortons expands offering with kids menu

Timmies Minis have “quintessentially Canadian” packaging, kid-friendly entrees and an activity book instead of toys.

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Behind the 2018 New Establishment: Brand winners

Telis Carayannakis and Aidan Shankman are recognized for their pioneering feats.

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The New Establishment: Aidan Shankman brings Tim’s to life in the grocery aisle

Tim Hortons’ 27-year-old senior manager of marketing operations was key to bringing the QSR brand to the grocery space.

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Tim Hortons takes support for hockey to Kenya

The QSR brought twelve players from the country’s only team to Canada as part of its annual hockey campaign.