Articles Tagged ‘TimePlay’

cinema

Shopper Innovation Awards: Mazda drives a cinematic program

The “Mazda Massive Test Drive” app turned mobile phones into steering wheels, and the big screen into an interactive, first-person racing experience.

Cineplex

Ford and Canon get interactive with Cineplex

The pre-show ads, which appear in theatres across the GTA, allow moviegoers to interact with the brands using their mobile devices.