Articles Tagged ‘Todd Allen’

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How brands are activating around Pride

From Bud Light to Air Transat, brands are using the festival to show their support for diversity and inclusion.

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Labatt launches in-house social agency

The brewer is bringing Draftline to Canada, partnering with Twitter to build ‘a creative engine powered by data and technology.’

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Brewers tap the potential of non-alcoholic offerings

Amid a decline in overall consumption, beer giants are fueling growth with alternatives that speak to health and wellness trends.

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Real world meets social content

Bridging the digital world with physical platforms is the driver behind long-running branded content strategies.

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The Quick Fire: Labatt’s health and wellness push

Todd Allen explains what it means to be more than a beer company.

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Lessons from abroad: The builder of common ground

How Labatt’s Todd Allen took his Canadian experience building integrated platforms around occasions to the global level.

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Labatt’s Kyle Norrington heads south

The AB-InBev marketer takes a new role in the U.S., with Todd Allen returning to Canada to take over as VP of marketing.

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Kokanee moves mountains

The beer brand tapped into Western Canada’s mountain-dwellers to help create its new peak-season brew.