Articles Tagged ‘Tokyo Smoke’

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Tokyo Smoke sparks up a mass campaign

The brand’s first-ever marketing push puts 10/17 (Canada’s day to legalize cannabis) in the hero seat.

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Welcome to the wild world of weed

How brands in a new billion dollar industry are navigating regulations and social perceptions as they prepare for liftoff.

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Hiku partners with Jackman on retail strategy

The consultancy will help form the customer experience in cannabis dispensaries run by Tokyo Smoke’s parent company.

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Canopy, Tokyo Smoke to open stores in Manitoba

As the start date for cannabis sales faces a delay, Manitoba picks four companies to operate the province’s retail locations.

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Tokyo Smoke’s direct approach to uncertain regulation

As one of many brands looking to play in the legal cannabis market, the retailer keeps consumers engaged one-to-one.

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Tokyo Smoke fills its executive ranks

The cannabis lifestyle brand brings in a president, VP of marketing and head of content to prepare for legalization.

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Tokyo Smoke heads west

The cannabis retailer partners with a Saskatchewan-based hospitality company to expand ahead of full legalization.

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Tokyo Smoke’s sleek cannabis intro kit

Prescription pot users benefit from a new partnership from the upscale retailer and Aphria.

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Tokyo Smoke opens beachhead in cannabis normalization campaign

The brand’s new flagship is another way to get its message out before potentially restrictive marketing rules kick in.

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This watched pot will boil

We look at the marijuana industry’s high hopes for new regulations and how three producers are preparing their brands.