Articles Tagged ‘Tony Chapman’

P&G

How to do cost-cutting right: lessons from P&G

The CPG company continues to post impressive growth in spite of reduced investment in advertising.

Walmart_TEDDY_WEB60_E

Walmart hits 25 years in Canada

There were skeptics when the chain first crossed the border, but it has held its own by stressing Canadian character and a customer-first mantra.

CHEESE_BOARD_Cracker Barrel

Mintel shines spotlight on cheese consumption

Report highlights how brands can appeal to millennials.

Handshake-1

Marketers rarely look within company walls for advancement

Hiring policies share the blame for shortened CMO tenure, a new study suggests.

mcdonalds

Op Ed: I’m not singing for my supper

Tony Chapman on why brands shouldn’t ask consumers to do uncomfortable things, like sing or kiss strangers.

shutterstock_92363983

Starbucks goes after the night crowd

Fancy a grande red wine (no whip, obviously)? The coffee co is set to pilot alcohol in Canada before the end of 2015.

shutterstock_170123108

Did Target understand the Canadian market?

The retailer’s problem was not just a lack of products, it was not using those products to differentiate itself, experts say.

EK4A4531

2015: Hack at it

From our year-end issue, publisher Mary Maddever on reinvention and a 2015 wishlist.

shutterstock_151305863

Bottling optimism

Do you see opportunity, or uncertainty and despair? Tony Chapman on how to find your “O Factor.”

shutterstock_124029454

Throwback Thursday: the news of the year

We check out the biggest headlines, moves, account shifts and brand stories from the past 12 months.

shutterstock_221260705

What’s behind the Canadian sweep?

From our October issue, publisher Mary Maddever gets patriotic and tackles the push to use global creative.

collab1

The human and humane side of cost cutting

Trying to cut costs? Tony Chapman says it’s time to change the business of doing business.

Brands and The Emperor’s New Clothes

Tony Chapman offers the naked truth on CPG cos’ reliance on pricing as a volume driver.

Embrace the chaos

From our September issue, publisher Mary Maddever treads down memory lane.

Weekend reading: Chapman’s next chapter

The industry vet says goodbye to Capital C with some parting words for the ad biz.