Articles Tagged ‘topspot’

RBC

RBC brings friendly approach to Quebec

The bank enlists another comedic actor to show the financial tools and services that differentiate it from the competition.

mars

MaRS redefines ‘innovation’ in first campaign

The Toronto innovation hub aims to ease anxieties and cliches behind the buzzword by focusing on startups doing good.

rbcfuturelaunch2019

RBC’s effort to empower Canada’s young workforce

A new campaign for the bank’s Future Launch platform aims to convey a sense of optimism amid disruption.

axelowry

Axe enlists Kyle Lowry to help young men ‘stay chill’

The Toronto Raptor talks about an embarrassing moment as part of the brand’s more modern portrayals of masculinity.

DSC_4865_LR

Quebec’s Tourism Alliance takes a documentary approach

A new web series aims to show off the province from the traveller’s point of view.

practicekids

Drug Free Kids recruits ‘practice kids’

The non-profit is giving parents a chance to overcome their fears by rehearsing how they talk to their children about cannabis.

saxx

Saxx comes out of left field

The brand’s “Ballpark” campaign utilizes reviews of what makes its underwear unique to stand out from the pack.

Greenfield

Greenfield Meat shows the impact of farming practices

The Maple Leaf brand is aiming to educate consumers on why it’s important to buy meat raised without antibiotics.

Joe-Fresh

Joe Fresh taps into the joy of the outdoors

The Loblaw retail banner is launching its spring collection with a campaign focused on its customers’ diverse talents.

gobus

GO Transit positions itself as an automotive disruptor

For its first appearance at the Canadian International Auto Show, the agency aims to show public transit in a new light.

Sleep-high

IKEA makes sleep a beautiful thing

A new spot reminding productivity obsessed people to get their rest also marks a strategic shift that will guide creative to 2020.

stgu123w

St. George’s University puts the spotlight on performance

A new campaign for the Grenada-based school takes a dramatic approach to attract Canadian would-be doctors to apply.

nfldtourism

Embracing Newfoundland and Labrador’s tall tales

Target’s latest tourism ad for the province puts the emphasis on its people and the stories they have to tell.

Canadian Tire-main

Canadian Tire touts new products with animated creative

The retailer’s “We Do New” campaign supports a household staple, while reminding customers of its broader product innovation.

glad

Glad reinforces its leadership in strength

The brand brings back its garbage man to drive a connection with consumers in a low-engagement category.