Articles Tagged ‘topspot’


What have unions done for you?

NUPGE’s campaign shows what the ongoing fight for labour rights has achieved, from mat leave to asbestos-free walls.


Shelly’s mission: getting people home safely

Uber and MADD share a story of grief from a driver who is fighting impaired driving.


Canada Goose embraces the winter weather

The outerwear brand celebrates the season with a giant crest in the snow of the Rockies.


IKEA explores new holiday possibilities

The retailer uses its diversity-focused platform to represent the realities of a wider range of Canadians this season.


BMO shifts focus to female entrepreneurs

An all-female agency team at FCB puts the bank’s Celebrating Women program in the spotlight.


SickKids defies limits

Kids are once again made heroes as the foundation kicks off its $1.3 billion fundraising campaign to rebuild a hospital.


Budweiser gets serious about Halloween

The brand hopes to leverage a global campaign to drive value for local partners and own the occasion.


Check it out: Shaw goes long with pre-roll

Why an hour-long ad on YouTube was the right choice for the telco.


IKEA opens up the possibilities

The brand debuts its new Rethink-created platform with an anthem showing how it’s here for the “many.”


Volkswagen makes eyes wander

A campaign for the redesigned Tiguan focuses on design appeal to stand out in the highly competitive SUV segment.


Pizza Pops are weird (and proud of it)

The General Mills brand embraces the odd, taking a new social approach to connect with teens.


St. John Ambulance shows consequences of cliff jumping

A 360-degree video of a cliff jump takes a realistic turn for the viewer.


A colourful take on brain health

The Telus Health Brain Project puts together (and takes apart) art to raise consideration and funds.


Hockey Hall of Fame makes reality more attractive

The destination pokes fun at VR by showing how its experiences stack up.


Home Hardware embarks on a new project

A new campaign reflects the retailer’s repositioning and desire to be seen as source of friendly advice for any home improvement need.