Articles Tagged ‘topspot’

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Land Rover celebrates 70th anniversary with Grizzly Torque

A new film combines archival and modern footage of prominent Canadians travelling in the custom-built vehicle.

DonAir-main

DonAir offers flights that are too good to be true

Halifax’s King of Donair worked with Wunder on a phony airline to alert Albertans to its two new locations.

Maille

Check it Out: Maille’s six-second sandwich

The Unilever mustard brand fit recipes into pre-roll ads to showcase the speed and ease of using its condiments in a quick meal.

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Freedom Mobile tells customers they deserve to be free from fees

The telco is pitching its Big Gig plans as the solution to consumers’ troubles with data overage charges.

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Motrin shakes things up inside Tina’s uterus

The pain reliever hopes to increase market share and connect with young women by “speaking their language.”

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BCAA flips the conversation about driving while high

Instead of using scare tactics, the organization leans on positivity to promote safe driving after cannabis legalization.

tenniscanada

Tennis Canada creates its own beat

The organization is capitalizing on the success of stars on the international stage to motivate involvement at the amateur level.

subwaycountry

Subway takes it to the country

The latest in the QSR’s new, energetic platform aims to make people feel good about the quality of its ingredients.

littleitaly

Check it Out: Little Italy avenges its soccer team

Montreal business owners worked with Rethink on a campaign that supports “Anyone But Sweden” in the World Cup.

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Ronald McDonald House BC runs first mass campaign

The non-profit amplifies its mission to eliminate distance between families and their sick children.

No Frills

No Frills finds pride in being a ‘hauler’

The discount grocer defines what it means to shop for less in a campaign that plays to the brand’s cultural cachet.

Famous Fingers

Prostate Cancer Canada brings humour to a touchy issue

The campaign uses some famous fingers to combat stigma about getting checked for the disease.

bostonpizza

Boston Pizza pivots away from indulgence

The restaurant’s massive new campaign focuses on gourmet ingredients and lighter additions to its menu.

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Children of the Street tackles bystander effect

The social-inspired campaign tackles the issue for the first time to get high school boys to change their behaviour.

Transat

Transat offers tips to European travellers

The airline wants vacationers to see its employees as expert travel guides.