Articles Tagged ‘topspot’

tenniscanada

Tennis Canada creates its own beat

The organization is capitalizing on the success of stars on the international stage to motivate involvement at the amateur level.

subwaycountry

Subway takes it to the country

The latest in the QSR’s new, energetic platform aims to make people feel good about the quality of its ingredients.

littleitaly

Check it Out: Little Italy avenges its soccer team

Montreal business owners worked with Rethink on a campaign that supports “Anyone But Sweden” in the World Cup.

RMH BC2

Ronald McDonald House BC runs first mass campaign

The non-profit amplifies its mission to eliminate distance between families and their sick children.

No Frills

No Frills finds pride in being a ‘hauler’

The discount grocer defines what it means to shop for less in a campaign that plays to the brand’s cultural cachet.

Famous Fingers

Prostate Cancer Canada brings humour to a touchy issue

The campaign uses some famous fingers to combat stigma about getting checked for the disease.

bostonpizza

Boston Pizza pivots away from indulgence

The restaurant’s massive new campaign focuses on gourmet ingredients and lighter additions to its menu.

COS Hero Photo

Children of the Street tackles bystander effect

The social-inspired campaign tackles the issue for the first time to get high school boys to change their behaviour.

Transat

Transat offers tips to European travellers

The airline wants vacationers to see its employees as expert travel guides.

unionsyeah

What have unions done for you?

NUPGE’s campaign shows what the ongoing fight for labour rights has achieved, from mat leave to asbestos-free walls.

UBER04

Shelly’s mission: getting people home safely

Uber and MADD share a story of grief from a driver who is fighting impaired driving.

canadagoosesnow

Canada Goose embraces the winter weather

The outerwear brand celebrates the season with a giant crest in the snow of the Rockies.

ikeaholiday2

IKEA explores new holiday possibilities

The retailer uses its diversity-focused platform to represent the realities of a wider range of Canadians this season.

BMOWomen

BMO shifts focus to female entrepreneurs

An all-female agency team at FCB puts the bank’s Celebrating Women program in the spotlight.

SickKids

SickKids defies limits

Kids are once again made heroes as the foundation kicks off its $1.3 billion fundraising campaign to rebuild a hospital.