Articles Tagged ‘topspot’

Canadian Tire-main

Canadian Tire touts new products with animated creative

The retailer’s “We Do New” campaign supports a household staple, while reminding customers of its broader product innovation.

glad

Glad reinforces its leadership in strength

The brand brings back its garbage man to drive a connection with consumers in a low-engagement category.

Skittles

Skittles to run last-minute holiday pop-up

The activation, taking place for one hour starting Christmas Eve, follows the closing of the Holiday Pawn Shop last year.

caspertavares

Casper brings the power of sleep to centre ice

Maple Leafs player John Tavares stars in the mattress brand’s latest campaign as it continues to expand its reach.

bullet

The Coalition for Gun Control looks to pull the trigger for change

The non-profit launches an advocacy campaign as Toronto nears a record level of homicides in 2018.

showreel

Here are the 2018 Agency of the Year showreels

This year’s shortlisted agencies took credit for viral sensations, bet against holdcos and imagined a better way to do an RFP.

emerald

Emerald Health Naturals is trying to put you to sleep

The new company is raising awareness of its brand by highlighting “need states” before it goes to market.

Zulu-OneShow3

Zulu Alpha Kilo shows the power of a One Show Pencil

The agency helps The One Club announce a call for entries, following teaser ads released this summer.

LandRover_3

Land Rover celebrates 70th anniversary with Grizzly Torque

A new film combines archival and modern footage of prominent Canadians travelling in the custom-built vehicle.

DonAir-main

DonAir offers flights that are too good to be true

Halifax’s King of Donair worked with Wunder on a phony airline to alert Albertans to its two new locations.

Maille

Check it Out: Maille’s six-second sandwich

The Unilever mustard brand fit recipes into pre-roll ads to showcase the speed and ease of using its condiments in a quick meal.

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Freedom Mobile tells customers they deserve to be free from fees

The telco is pitching its Big Gig plans as the solution to consumers’ troubles with data overage charges.

snark

Motrin shakes things up inside Tina’s uterus

The pain reliever hopes to increase market share and connect with young women by “speaking their language.”

Screen Shot 2018-07-10 at 8.52.46 PM

BCAA flips the conversation about driving while high

Instead of using scare tactics, the organization leans on positivity to promote safe driving after cannabis legalization.

tenniscanada

Tennis Canada creates its own beat

The organization is capitalizing on the success of stars on the international stage to motivate involvement at the amateur level.