Articles Tagged ‘topspot’
Reitmans taps into style habits
The retailer helps women through the “I have nothing to wear” moment as part of a customer-centric strategic shift.
Check it out: WestJet ‘rebrands’ as Canada Air
The airline pokes fun at its competition and Canada 150 ads in an announcement suspiciously close to April 1.
Dairy Farmers gets cheesy to sell milk
A new campaign pokes fun at over-the-top retro beer advertising to get guys pouring a tall cold one.
H&R Block fights for payback
A new platform aims to break people out of tax ambivalence by focusing on the outcomes of getting money back.
Nova Scotia’s Discovery Centre piques curiosity
The non-profit uses a lost eyebrow to illustrate why it’s worth a visit.
Which brands will Canadians see during the Super Bowl?
From beer to banks to video games, here are the advertisers that will have a presence during the big game.
Air Canada flies the country’s ‘newest family’
A timely new video shows the airline helping reconnect a refugee family on Canadian soil.
Toyota touts ‘safety for everyone’ message
The auto brand aims to show its suite of features is more democratic than others with a new campaign.
Behind the Dairy Farmers’ tragic tableau
The organization argues that losing Canadian milk products is really worth crying over.
PC gets the country to #EatTogether
The CPG brand forgoes product innovation to focus on how food brings people together for Canada 150.
Valin suits up for trans support
A new online film from the Quebec tailor aims to set an example for parents of gender-nonconforming kids.
Illuminating Audi’s latest advancements
Instead of another global adapt, a new campaign projects the Q7′s innovation (without the use of special effects).
Transat embraces anticipation
The airline’s first campaign with new AOR Sid Lee comes with refreshed branding and an aspirational platform.
Turtles targets any time moments
The Nestle brand takes its marketing outside of the holiday season to highlight other year-round occasions.
Tangerine works the night shift
The bank continues its “hard work” positioning with a new campaign for its money back credit card.