Articles Tagged ‘topspot’

reitmans

Reitmans taps into style habits

The retailer helps women through the “I have nothing to wear” moment as part of a customer-centric strategic shift.

canadaair

Check it out: WestJet ‘rebrands’ as Canada Air

The airline pokes fun at its competition and Canada 150 ads in an announcement suspiciously close to April 1.

DFC

Dairy Farmers gets cheesy to sell milk

A new campaign pokes fun at over-the-top retro beer advertising to get guys pouring a tall cold one.

hrb

H&R Block fights for payback

A new platform aims to break people out of tax ambivalence by focusing on the outcomes of getting money back.

Jack

Nova Scotia’s Discovery Centre piques curiosity

The non-profit uses a lost eyebrow to illustrate why it’s worth a visit.

cibcsmart

Which brands will Canadians see during the Super Bowl?

From beer to banks to video games, here are the advertisers that will have a presence during the big game.

aircanada

Air Canada flies the country’s ‘newest family’

A timely new video shows the airline helping reconnect a refugee family on Canadian soil.

Toyota

Toyota touts ‘safety for everyone’ message

The auto brand aims to show its suite of features is more democratic than others with a new campaign.

DFC

Behind the Dairy Farmers’ tragic tableau

The organization argues that losing Canadian milk products is really worth crying over.

pctogether

PC gets the country to #EatTogether

The CPG brand forgoes product innovation to focus on how food brings people together for Canada 150.

valin

Valin suits up for trans support

A new online film from the Quebec tailor aims to set an example for parents of gender-nonconforming kids.

audiprojection

Illuminating Audi’s latest advancements

Instead of another global adapt, a new campaign projects the Q7′s innovation (without the use of special effects).

transatcalling

Transat embraces anticipation

The airline’s first campaign with new AOR Sid Lee comes with refreshed branding and an aspirational platform.

Turtles

Turtles targets any time moments

The Nestle brand takes its marketing outside of the holiday season to highlight other year-round occasions.

tangerineshift

Tangerine works the night shift

The bank continues its “hard work” positioning with a new campaign for its money back credit card.