Articles Tagged ‘topspot’

GSPvid

Video: GSP at Cannes

Georges St-Pierre discusses the motivation behind his charity work, and Sid Lee’s Justin Kingsley talks about what’s next for the UFC fighter’s brand.

Manulife

Manulife creates an unsettling scenario

The insurance co is differentiating by targeting a younger audience with a campaign that hits home for people with children.

Kokanee-300x166

Kokanee makes a movie

The Labatt beer brand has launched a campaign asking consumers to get involved in the feature length film which will be released in 2013.

walmartmom

Walmart searches for Mom of the Year

The retail giant makes its first foray onto Facebook and introduces a new program celebrating Canadian mothers.

Wonderland

Canada’s Wonderland gets personal

In its latest campaign, the amusement park takes on a new persona to connect with families and millennials.

redbull2

Red Bull drops from the skies

Crates filled with energy drinks were dropped from helicopters onto 400-plus university campuses worldwide during the early morning hours.

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ING’s explosive branding

A brand revamp by new AOR John St. positions the financial institution as a modern alternative to the big five banks.

Reitmans2

Reitmans helps deal with fashion nightmares

The clothing retailer’s spokesmen Armand and Albert are back in the latest campaign that shows what their dreams are made of.

zellers

Zellers gets nostalgic

As Target gets set to move in, the retailer’s recent marketing effort asks customers to share their memories of the store.

bluejays

The Toronto Blue Jays are ‘Ready’

The baseball team’s VP marketing talks about its new campaign, and targeting young fans through social media.

Visa

Visa shares your playoff pain

The credit card co launches a TV and digital campaign for those whose favourite NHL teams didn’t quite make the cut.

Purina

Purina Cat Chow shows its ‘Cattitude’

The brand is refocusing its message with the launch of a new multi-platform campaign.

MAZDA CANADA INC. - 2013 Mazda CX-5 New Advertising Campaign

Mazda’s new campaign has retro roots

The car co references ’70s TV classic The Six Million Dollar Man to launch its 2013 Mazda CX-5.

EarthHour

WWF wants you on the team

The environmental organization is taking a light-hearted approach to reminding consumers of Earth Hour.

Miniparty

Mini Canada throws tiny parties

The car co celebrated its 10th birthday with stoplight celebrations in Toronto, Montreal and Vancouver.