Articles Tagged ‘topspot’

Nissan

Nissan kicks off a colourful campaign for the Kicks

New creative aims to help the crossover SUV stand out in a crowded category by appealing to young city dwellers’ individuality.

Amex

American Express shows support for Vlad Jr.

By helping baseball’s top prospect feel welcomed, the brand hopes its global positioning will resonate with Canadians.

Jetlines

Jetlines protests airline competition from the sky

The ultra low-cost carrier’s campaign positions itself as fighting the status quo ahead of going to market later this year.

huggies

Huggies goes skin deep for new product launch

The brand’s “No Baby Unhugged” platform is being used to show how its new plant-based diaper helps a baby’s sensitive skin.

MADDboating

MADD drives home the dangers of impaired boating

The organization draws a direct comparison with drunk driving in a bid to change lax attitudes about drinking on the water.

Movember2

Movember makes a doc about a Toronto drag queen

The non-profit’s first Pride campaign aims to broaden the conversation around men’s physical and mental health.

danone-2

Danone starts a yogurt revolution (kind of)

A national campaign emphasizes natural ingredients and not adding sugar to capture a millennial audience.

gillette

Gillette shows a transgender man’s first shave

The brand continues to define itself with a modern approach to masculinity by showing a milestone between a father and son.

RBC

RBC brings friendly approach to Quebec

The bank enlists another comedic actor to show the financial tools and services that differentiate it from the competition.

mars

MaRS redefines ‘innovation’ in first campaign

The Toronto innovation hub aims to ease anxieties and cliches behind the buzzword by focusing on startups doing good.

rbcfuturelaunch2019

RBC’s effort to empower Canada’s young workforce

A new campaign for the bank’s Future Launch platform aims to convey a sense of optimism amid disruption.

axelowry

Axe enlists Kyle Lowry to help young men ‘stay chill’

The Toronto Raptor talks about an embarrassing moment as part of the brand’s more modern portrayals of masculinity.

DSC_4865_LR

Quebec’s Tourism Alliance takes a documentary approach

A new web series aims to show off the province from the traveller’s point of view.

practicekids

Drug Free Kids recruits ‘practice kids’

The non-profit is giving parents a chance to overcome their fears by rehearsing how they talk to their children about cannabis.

saxx

Saxx comes out of left field

The brand’s “Ballpark” campaign utilizes reviews of what makes its underwear unique to stand out from the pack.