Articles Tagged ‘topspot’

Canadian Tire

Canadian Tire goes cartoonish

The retailer’s new positioning centres on it being the go-to destination for fun.

ORBA

Check it out: Would this happen at your work?

A new campaign for the Ontario Road Builders’ Association points out our hypocrisy.

Ontario Racing

Ontario races for new fans

The province brings its horse racetracks under a new brand, hoping to reach potential fans by showcasing the thrill of the events.

mcdonaldscustom

Custom commercials for custom burgers

McDonald’s launches a new campaign to let customers know about its “Create Your Taste” service.

Zulu

Check it out: Interac’s dog in debt

The brand puts a new twist on its debit-is-better positioning with a “dogumentary” showing the downsides of credit.

Nova Scotia

Tourism Nova Scotia employs some intrigue

The province highlights its lesser-known aspects to stand out from competing destinations.

Pilsner

Old Style Pilsner welcomes you to ‘Pil Country’

The beer brand builds a bar in an ice fishing shack to bring new and old drinkers together.

Schneiders

Schneiders’ traditional refresh

The 125-year-old brand revamps its look while paying homage to its heritage.

Smartfood

Smartfood’s end-of-day play

The PepsiCo brand revamps its packaging and launches its first major campaign.

catelli

Catelli embraces the highs and lows

A new campaign for the pasta brand highlights the not-always-perfect family moments Canadians live through every day.

Subban

RW&Co.’s superhero suits

The retailer brings back P.K. Subban for a Hollywood-style campaign focused on a new athletic fit.

eljimador

El Jimador celebrates National Margarita Day

Grey Canada’s first work on Brown Forman’s global tequila portfolio gives us something to look forward to this Monday.

Rethink

Rethink Breast Cancer goes kid-friendly

An animated series, which uses the voices of children, tackles challenging conversations around cancer.

kd2

KD dives into a new creative platform

“Cheese the Moment” forgoes experience-obsessed millennial marketing to position the brand as familiar and comforting.

hyundai

Canadian ads we’ll see during the Super Bowl

A look at the commercials, new and old, that millions of us will see during the game on Sunday.