Articles Tagged ‘Toronto Raptors’

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GoDaddy’s Raptors-inspired onesie

The web hosting platform introduces a onesie in the second phase of its “CJ’s PJs” campaign.

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Building a basketball brand with bounce

Almost 25 years since its original logo was unveiled, the Toronto Raptors are a part of the fabric of the North.

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Popeyes’ fortuitous partnership with the Raptors

How the QSR is getting millennials into its stores through a digital program that rewards fans when the team does well on the court.

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LG taps Raptors player for smartphone launch

Cory Joseph will help promote the brand’s new G5 and related accessories.

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Who took home the 2016 CASSIES Grand Prix?

Check out which brands and agencies produced the best “work that worked.”

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CASSIES Gold: The Raptors’ northern pride

“We The North” recast the Raptors and their fans as outsiders, to great effect.

Airbnb Teams Up With Toronto Maple Leafs and Raptors

Airbnb makes itself at home at the ACC

The site and venue team up for an overnight ultimate sports experience contest.

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Athlete of the Year: Kyle Lowry a slam dunk for brands

How the Raptors superstar has made his mark beyond the court.

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Kraft’s playful project

The company has restructured its Celebration Tour program for more “measurable” benefits.

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Brands bet big on the Raptors

MasterCard, Unilever and Sport Chek are tapping into pre-playoff hype for their activations.

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CASSIES Silver: Raptors embrace northern identity

“We the North” came to life in just two weeks, but still managed to generate 546 million impressions.

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As ‘Genuine’ a fan as you are

Miller Genuine Draft aims to create a hockey-sized connection between the beer and the Toronto Raptors.

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Sport Chek’s community play

The retailer is building on the successful Raptors’ “#WeTheNorth” campaign with a crowd-sourcing twist.

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Canadiens vs. Leafs: may the best brand win

Is it time to cool it with the hockey rivalry? A new study suggests the Montreal team may have the best branding in Canada.

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Wintry creative and vintage designs win at Clio Sports

Goaaaal! Check out which Canadian agencies and sports teams scored big at last week’s award show.