Articles Tagged ‘Touche!’

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CASSIES Silver: Canadian Tire celebrates unsung heroes

Aiming to connect athletes to people, Jonathan Toews and a cast of “everyday heroes” took centre stage in “Team Photo.”

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Advertising goes soul-searching

CASSIES judge and Touché! president Karine Courtemanche on why the best advertisers are becoming sophisticated insight miners.

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Shining a light on Montreal

The city is focusing on its festivals and nightlife to attract a younger crowd from Toronto in its first campaign by Lg2.

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Check it out: Canadian Tire’s drilled mural

The industrial artwork is meant to help make drill bits exciting, and is part of the brand’s “Tested for life” platform.

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Media Directors of the Year: Courtemanche and Warring tie for tops

We couldn’t pick just one. Read up on how the PHD/Touche and Dentsu Aegis execs secured their wins.

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MAOY Silver: Planning for success at PHD

The agency breaks down the barriers in its approach to media.

MyNorth

Sport Chek’s community play

The retailer is building on the successful Raptors’ “#WeTheNorth” campaign with a crowd-sourcing twist.

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Kinder snaps surprises

How the Ferrero brand leveraged an unchanging human insight – the love of capturing moments – and a giant photo booth egg to drive its birthday campaign.

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P.K. Subban hearts Boston (Pizza)

With the Canadiens playing the Boston Bruins, the restaurant chain tapped its newest spokesman for some lovin’.

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Canadian Tire makes an ice truck

The company took the saying “as cold as ice” to the next level with a new campaign that centred around the Bridgestone NHL Winter Classic.

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Cossette wins Via Rail

The agency will handle the marketing communications work for the transportation company and its Via Preference loyalty program.

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Media Director of the Year and Next Media Star

Karine Courtemanche takes the Media Director of the Year honour, while Jacquie Albrecht is named Next Media Star.

Allegra

Allegra finds a point of differentiation

The brand is changing creative gears with a new campaign that focuses on what allergy sufferers could miss out on.