Articles Tagged ‘Touche!’

Montreal

Montreal wants you to abandon your plans

Tourisme Montreal asks millennial New Yorkers to ditch their summer plans and head north.

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Nutella hits the road

The brand’s latest experiential play takes celeb chef Stefano Faita on a food truck tour.

Desjardins

Desjardins shows its love for cycling

The brand’s latest campaign in Quebec focuses on its sponsorship of biking events throughout the province.

CanadianTire

Canadian Tire’s Quebec move

The retailer makes a bigger push around the province’s Moving Day for a more regional approach.

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Up to the Minute: A new face for Lowe and Partners

Plus: Vision7 Media looks for a new president, a new VP at Nurun and other news you might have missed this week.

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Via wants to tell a story

How the national train service plans to get more Canadians on board with its brand.

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Taxi wins Cogeco business

The agency was chosen for its “deep understanding” of the cable co’s industry.

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Up to the minute: Toronto’s newest agency

Plus: Match’s new EVP, a former KBS president finds his new role and more new you may have missed.

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Woods Canada looks for trailblazers

The outdoor equipment co’s new social push is all around finding its next brand ambassadors by offering them a dream job.

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CASSIES Gold: Canadian Tire breaks records from a cold start

The retailer brought a new meaning to winter in Canada with its “Ice Truck,” while driving car battery sales.

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CASSIES Silver: Canadian Tire celebrates unsung heroes

Aiming to connect athletes to people, Jonathan Toews and a cast of “everyday heroes” took centre stage in “Team Photo.”

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Advertising goes soul-searching

CASSIES judge and Touché! president Karine Courtemanche on why the best advertisers are becoming sophisticated insight miners.

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Shining a light on Montreal

The city is focusing on its festivals and nightlife to attract a younger crowd from Toronto in its first campaign by Lg2.

CT

Check it out: Canadian Tire’s drilled mural

The industrial artwork is meant to help make drill bits exciting, and is part of the brand’s “Tested for life” platform.

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Media Directors of the Year: Courtemanche and Warring tie for tops

We couldn’t pick just one. Read up on how the PHD/Touche and Dentsu Aegis execs secured their wins.