Articles Tagged ‘toyota’

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What do car buyers pay attention to in the showroom?

An eye-tracking study reveals some insights into which promotional materials and parts of the vehicle draw in consumers.

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Tech in Action: Toyota’s teen driver takeover

The automaker’s Android app seizes a speeder’s Spotify and offers up a cringeworthy replacement.

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The state of the connected car

Automakers are rushing to develop the best in-car platforms, but the real possibilities remain elusive.

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Toyota turns to tech

The automaker’s new digitally-driven experiential play targets millennials outside of the traditional dealership.

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Reaching for reconnection

Consumers are looking to switch off and live more “real” lives – and brands are listening.

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Next Big Things: Creativity gets automated

Keep your eye on neural networks, and forget devising just a single clever campaign, our pundits say.

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Act like a lamb and you won’t be among Lions

Cundari’s Andrew Simon on why small budgets are no excuse not to be brave with creative.

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Subaru wants to redefine the 1% experience

The brand’s new BRZ sports car spots are all about luxury for the rest of us.

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Weekend reading: Normalizing today’s normal

We examine how a recent marcom diversity onslaught is helping to usher in a new era of normalization in mainstream advertising.

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Who’s winning the online popularity contest?

Analytics company Infegy ranks the 50 most popular brands online.

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Which brands do Canadians trust?

Toyota tops the annual Reader’s Digest Trusted Brands list seven years running, more than any other company.

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Rethinking the car

Take inspiration from this new city-friendly, miniaturized three-wheeler.

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Who picked up the top honour at the annual print awards?

Check out the best newspaper executions from this year’s Extra Awards.

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The importance of mom’s ride

Forget local brand loyalty for students, it’s their parents’ wheels that can influence purchase decisions.

Who knew car companies were the greenest brands?

Ford dethrones Toyota as the top global eco company, according to the latest annual report from Interbrand.