Articles Tagged ‘toyota’

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Tech in Action: Toyota prints a sensory experience

The automaker builds sensors and scents into a magazine ad to convey the excitement of the new Camry.

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Toyota to consolidate tactical marketing

The automaker and regional dealer associations are looking for a single agency to handle the newly combined assignment.

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Toyota’s push for global mobility at the Super Bowl

The automotive brand chose a Canadian Paralympic skier to demonstrate how it’s shaping the future of mobility.

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What do car buyers pay attention to in the showroom?

An eye-tracking study reveals some insights into which promotional materials and parts of the vehicle draw in consumers.

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Tech in Action: Toyota’s teen driver takeover

The automaker’s Android app seizes a speeder’s Spotify and offers up a cringeworthy replacement.

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The state of the connected car

Automakers are rushing to develop the best in-car platforms, but the real possibilities remain elusive.

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Toyota turns to tech

The automaker’s new digitally-driven experiential play targets millennials outside of the traditional dealership.

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Reaching for reconnection

Consumers are looking to switch off and live more “real” lives – and brands are listening.

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Next Big Things: Creativity gets automated

Keep your eye on neural networks, and forget devising just a single clever campaign, our pundits say.

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Act like a lamb and you won’t be among Lions

Cundari’s Andrew Simon on why small budgets are no excuse not to be brave with creative.

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Subaru wants to redefine the 1% experience

The brand’s new BRZ sports car spots are all about luxury for the rest of us.

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Weekend reading: Normalizing today’s normal

We examine how a recent marcom diversity onslaught is helping to usher in a new era of normalization in mainstream advertising.

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Who’s winning the online popularity contest?

Analytics company Infegy ranks the 50 most popular brands online.

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Which brands do Canadians trust?

Toyota tops the annual Reader’s Digest Trusted Brands list seven years running, more than any other company.

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Rethinking the car

Take inspiration from this new city-friendly, miniaturized three-wheeler.