Articles Tagged ‘Traffik’

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Check it out: Litter, in harsh relief

WWF Canada and the Vancouver Aquarium put garbage into stark scenarios.

Walmart

Shopper Innovation Awards: Focus-group-generated content

Walmart brought in the real experts to test its Christmas toys.

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Traffik adds three

The Toronto agency makes additions to its strategy and production departments.

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Cadillac Fairview aims for magic during the holidays

The company is focusing on fewer, more impactful activities to bring joy to its malls, including its largest ever campaign.

Angela Harvey Headshot

Traffik makes three senior hires

The agency brings new leadership to its strategy, content and shopper innovation teams.

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Cadillac Fairview pledges to do good

The company partners with WE to start conversations around a range of issues during back-to-school.

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Scotts’ growing spring strategy

A foul-mouthed weed and emotional ads are part of a new plan to reach consumers who’ve previously ignored the category.

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Traffik boosts its team

The shop adds a new ECD and promotes two staffers to its leadership team.

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Cadillac Fairview’s hiding hacks

The shopping centre company launches a digital campaign to help keep the surprise alive.

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Cadillac Fairview goes digital for Black Friday

Why the shopping centre co is upping its spend ahead of one of the season’s busiest days.

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Up to the Minute: New creative leads at Cummins

Plus: Brad picks up work for Bombardier and more news you might have missed.

Sherway Gardens Grand Opening Ribbon Unveil.  September 22, 2015. Toronto, Canada. (photo: Vito Amati)

What’s in store for Cadillac Fairview

Former Xbox marketer Jason Anderson plans to make the mall property owner a household name.

Mobile

Toronto Eaton Centre goes (literally) mobile

The mall takes over a TTC streetcar with a curated wardrobe execution as it expands its shopping space.

Cadillac Fairview Begins Roll-Out of New Brand Identity

Cadillac Fairview gets new brand identity

Shopping centres like Toronto Eaton Centre will carry a new CF logo as part of a larger corporate brand strategy.

London Calling Down to Earth

Cadillac Fairview’s new beginnings

The shopping centre company taps into the desire for reinvention around back-to-school season.