Articles Tagged ‘TraffikGroup’

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Diageo’s domestic plan

How the liquor company is looking to grow – and stay ahead – by paying attention to what Canadians are really about.

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Shopper Innovation Awards: Xbox reveals mysterious consoles

The brand asked gamers to proclaim their support (and garnered pledges from more than 130,000 fans) to help unlock the consoles for a surprise.

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The reality of retail

TraffikGroup’s Troy McGuinness on why brands shouldn’t ignore shopper marketing as a brand building opportunity.

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Shopper Innovation Awards contenders revealed

Check out who made the shortlist for the year’s most innovative shopper marketing and retail campaigns.

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Smirnoff comes down to earth

It’s not about having the most epic night of your life anymore, so the Diageo brand changed its tune to focus on everyday drinking moments.

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Guinness has the homebody market in the can

The beer brand focuses on the quality of its retail product as Canadians turn away from bars this winter.

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Schneiders throws a big league surprise

Check out the hot dog brand’s winning experiential play through its Toronto Blue Jays partnership.

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TraffikGroup brings in new ECDs

MacLaren McCann’s Cam Boyd and Troy McGuinness will join the exec team (pictured) at the Toronto shop.

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Walmart’s moms ring in the holidays

The retailer is taking an omni-channel approach to its holiday push, continuing its promotional work around moms and a major focus on its recently upgraded e-commerce site.

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Microsoft goes big with Xbox One

The electronics co. pulls off a week-long integrated campaign highlighted by a “zombie attack” outside of a giant replica game console in downtown Vancouver.