Articles Tagged ‘Trends’

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On trend in 2018

As marketers brace for new industry-shaping forces this year, we review trend reports to see what they can look forward to.

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On trend in 2016

From the sharing economy to age-agnostic marketing, here are a few predictions for the year ahead.

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Hot and cold trends of 2015

From branded texting to gluten, we asked industry insiders to weigh in on where some trends are headed.

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Marketing trends: what’s hot and not

Shorter videos and native advertising are deemed in, as hashtags and prankvertising are considered to be on their way out.

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Retail trends: What’s hot, what’s not

Shopper DDB’s Jason Dubroy and Capital C’s Tony Chapman on the rise of simplicity, mobile loyalty and donuts, and the fall of square corners and cupcakes.

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Marian Salzman on consumer fatigue and the rise of the daddy blogger

The trendspotter who predicted the rise of transparent food production in 1995, takes a stab at big brand and media trends in the coming year and beyond.

Shared Value

Trends to watch in 2012

When JWT released its global trend report, strategy asked some experts to weigh in on the findings and predict some trends of their own.