Articles Tagged ‘TrojanOne’

TrojanOne becomes T1

TrojanOne rebrands as T1

The Toronto shop has been working on bolstering creative and becoming a more strategic partner for clients.

TrojanOne Creative Hires Sep 2015

TrojanOne increases its creative talent

Growing client relationships have led to five new hires and expanded duties for one CD.

shutterstock_204860686

How Canadians view sponsorship

A new study looks at which causes, sports properties and events are connecting most with consumers.

arkells

Air Miles finds its muse

By partnering with Live Nation on Stage Pass, the rewards program will offer music-based incentives to attract younger members.

Zulu_New_Hires

Zulu fills nine more desks

A series of hires comes in response to new work, and to bolster the Zulu Live social team.

Carmelia

AToMiC Awards: Old brands, new tricks

You can’t teach an old dog new tricks, but brands looking to reach a younger audience are proving this analogy doesn’t always apply.

TrojanOne

TrojanOne hires new VP of consumer engagement

Rebecca Shanks returns to the agency after a decade with Coca-Cola.

OLG

OLG reminds Ontarians it’s here for them

How the lottery co is using its Pan Am sponsorship to remind the province of all the good it does.

sinclair

Check it out: Coke gets in the game

The brand’s new spot for the FIFA Women’s World Cup shows females leading on the field.

Barbie

Barbie packs some power

The brand’s new global campaign is all about showcasing how girls can be superheroes in their everyday lives.

fisher price

Fisher-Price waxes poetics

The brand wants parents to slow down and enjoy a few moments of play, with a touching new video.

Lg2 holidays 2

Cheerful creatives make (more) holiday cheer

Holiday dos and don’ts, history lessons and seasonal playlists from jolly agencies.

barbiePressRelease

Barbie inspires altruism

The Mattel brand wants girls to “wish it forward” with its first Canadian-specific CSR initiative bowing this holiday season.

GAME ON, MAT677_3149

Mattel’s anytime game play

How does the toy maker plan to revitalize the steady-to-declining game category? With a ginormous teddy bear, a real life marching band and strangers playing Pictionary.

BarbieEntre_Vertical

Barbie wants girls to be their own bosses

The Mattel brand is hoping to get more girls excited about being entrepreneurs later in life with a new Career line doll.