Articles Tagged ‘TSN’

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Sport Chek takes its real-time messaging offline

Can the popular social strategy work on traditional media? The sports retailer tested the waters during the Raptors’ playoff run.

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Kraft Heinz returns to TSN with Project Play

Marketing director Joanna Milroy on the media partnership’s second edition.

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Brands of the Year: Sport Chek’s better is here

The retailer continues to push the envelope, from its teched-out stores to its content strategy.

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Inside the CFL’s digital drive

The league’s playbook has been overtaken with online content moves and a dive into data as it looks to connect with fans in new ways.

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Up to the minute: Time for Client of the Year

Plus, WD-40 gets a new digital shop in Canada, and more news from the past two weeks.

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The fight for specialty channel survival

Starting next year, Canadians will pick, pay and determine the fate of Canada’s slew of specialty channels.

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Canada takes three more Lions (out of) home

Leo Burnett, Lg2 and Brad collect Silver and Bronze hardware for creative featuring beers, balls and blocks.

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CFL tackles the casual fan

The league’s new fantasy app aims to get people engaged throughout the season.

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Leo Burnett and Grey rake in Direct, Press, Promo shortlist noms

DDB, JWT, Lg2 and Rethink also bring in a slew of nominations on the first day of the Cannes Lions fest.

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Up to the Minute: Bob’s new digital leader

Plus: MediaCom’s new CEO, Co-Op helps a bakery expansion, and more news you might have missed this week.

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One Show winners revealed

Check out which agencies helped Canada bring home 22 pencils this year, making it the seventh most awarded country.

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Kraft’s playful project

The company has restructured its Celebration Tour program for more “measurable” benefits.

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Yes we Cannes: Good sports

Our latest look at Canadian work that could stand out at Cannes highlights two campaigns for the athlete in all of us.

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Inside Gatorade’s branded content play

To reach a broader audience, the brand is tapping into emotional storytelling with NHLers in sledges.

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Canadian Tire opens doors for youth hockey

What the retailer learned from its Olympic success and how it applied it to the World Juniors.