Articles Tagged ‘Twitter’

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Brands doing good have the biggest cultural impact

A new report shows which efforts to make brands relevant resonate most with consumers.

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Labatt launches in-house social agency

The brewer is bringing Draftline to Canada, partnering with Twitter to build ‘a creative engine powered by data and technology.’

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2019 SIA Awards: How to be direct

Cineplex, Snickers, VW and Scotts picked up awards for connecting directly with consumers.

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What is on the minds of Canada’s marketers?

We asked respondents for predictions about agency relationships, tech, diversity and more in our annual Marketer Survey.

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Back page: Notes from the headline cemetery

Not every story makes the cut.

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Up to the Minute: Public grows its leadership team

Plus: The One Show’s Canadian judges, new branded content from Ubisoft and more news you may have missed.

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Next Big Things: The new internet of things frontier

Plus, what health care tech can do for the industry, and more predictions about wearables and connected devices.

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What Twitter users want from brands

A new study reveals how content on the platform can affect purchase decisions.

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Up to the Minute: Tag’s new ECD

Plus: Imedia wins Parks Canada, Ipsos’ first CMO and other news you might have missed this week.

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The new world (media) order

From new stars to platform choices galore, editor Emily Wexler reflects on the content jungle out there.

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Going beyond likes

Social@Ogilvy’s new survey breaks down which social media users are actually advocating for brands.

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The new social media realities

Taxi’s Thomas Kenny breaks down why brands have yet to adapt to the new social world.

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Twitter steps into reality for World Cup

The company, along with Eventpeeks and TSN, brings the social conversation about the tournament into the real world.

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TV ads spark most annoyed Twitter comments

Being interrupted during favourite TV shows is a top reason for negative comments about advertising.

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SXSW: Are live-streaming apps the next big thing?

Fuse Marketing’s Patrick Weir on how brands can use platforms like Meerkat and Periscope.