Articles Tagged ‘Über’

KarenHowe

Brand Doctors: Moving past #DeleteUber

Will an ongoing social movement wreak long-term damage for the disruptor company? Our experts have their say.

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Tech In Action: Tostitos fights drunk driving

The chip brand creates a bag that will tell you if it might be better to take an Uber home, and then help you call one.

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Up to the Minute: Uber (not that one) changes its name

Plus: A new face at Mindshare, Wind Mobile’s new shop and more news you might have missed.

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Yours, mine and ours

Why traditional brands, from clothing to cars, are playing nice with the sharing economy.

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AToMiC Awards: Removing the friction

These social campaigns broke barriers to action with devices and narrative techniques.

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AToMiC Awards: Shifting perceptions

Brands from Uber to the Liberal Party of Canada saw the need for change, and repositioned to connect with new audiences in fresh ways.

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Shopper Innovation Awards: Uber gets seriously safe

The ride-sharing company made a custom breathalyzer that orders free lifts.

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Cannes Contenders 2016: Staff picks

The teams at strategy and Media in Canada pick the campaigns they think have a shot at Lions this year.

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Up to the Minute: Edelman acquires Sixdegres

Plus: H+K names leader in Alberta, three new wins for Agence Uber and more news you might have missed.

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Newsmaker of the Year: Riding the Uber wave

How the industry disruptor changed how we get around, and drove some successful brand partnerships.

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Air Miles and Uber begin national partnership

The relationship begins with a one-day contest and a promotion that gives Canadians a new way to earn miles.

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Brands of the Year 2015

It’s all about the rise of the little guy. See who topped this year’s list.

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Check it out: Uber takes on hunger

The app gives a literal meaning to the term “food drive” to bring meals to those in need.

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Six Cyber Lions for Grey, Leo and Rethink

If the work didn’t have innovation in its DNA, then it didn’t get a medal, said jury president Jean Lin.

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Leo Burnett and Grey rake in Direct, Press, Promo shortlist noms

DDB, JWT, Lg2 and Rethink also bring in a slew of nominations on the first day of the Cannes Lions fest.