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Articles Tagged ‘UM Canada’

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Let’s get integrated

These brands utilized all available touchpoints to get the word out about everything from beer glasses to figurines.

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Up to the Minute: Senior hires at Citizen Relations

Plus: Account wins in the PR world and more news you may have missed.

Covers

Youth marketing that pops

As Coca-Cola cranks up the volume on Covers and bows “Move to the Beat,” strategy talks to Canadian president Nicola Kettlitz about how the brand is engaging teens through music and social media.

Stayfree 2

Taking the content lead: Mighty morphin’ media agencies

People’s media habits have been drastically altered, forcing media agencies to evolve. Meeting an increasingly convergent world head-on requires operational and structural change.