Articles Tagged ‘Unilever Canada’

Dove Men-Care-Dove Men-Care partners with Imagine Entertainment

Dove Men+Care funds documentary about dads at TIFF

The Unilever brand hopes the film and its famous subjects will increase the consumer appeal of its work on paternity leave.

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Unilever dances to a different tune in Quebec

Unilever promotes shampoos with EDM, local influencers and Jean Coutu.

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Partnerships take Hellmann’s CSR work to the next level

The Unilever brand is learning to tap and collaborate with industry experts and companies to further its cause.

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Axe gets delirious to reach gamers

A series of ads created for platforms like Twitch aim to bring young men into the global “You’re Gold” campaign.

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Axe challenges stereotypes on social

The Unilever brand taps two big name athletes to help sell its challenge of traditional masculinity.

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From Russia, with love

Ricardo Martin reflects on what he learned during three years at Unilever Canada from his new outpost.

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Ricardo Martin heads to Russia

Unilever’s former Canadian VP of marketing discusses his new role leading personal care brands in the developing market.

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Hellmann’s shows off its origins

A new campaign sends three families to the farm to learn where their food comes from – and live streams it for others to learn too.

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What Unilever’s #unstereotype means for Canada

The CPG company’s Canadian marketing VP talks about the country’s role in the initiative to end gender stereotyping.

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Axe finds its mentors

The Unilever brand launches a grassroots program as part of its overall move to celebrate modern masculinity.

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Hellmann’s guide to sandwich anarchy

A new shopper marketing campaign for the Unilever brand in Quebec enlists Bob le Chef to bring some fun to sandwiches.

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Becel makes things simple

The Unilever brand’s new experiential campaign focuses on showing that margarine’s origins are as natural as butter.

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Dove Men+Care’s ordinary heroes

The Unilever brand’s latest spot celebrates the real guys who don’t get medals or statues in their honour.

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CASSIES Bronze: Unilever launches a new kind of deodorant

The #TryDry campaign took on white marks and sticky gels.

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Axe shows some professionalism

The Unilever brand continues to mature by celebrating the confidence of self-made success.