Articles Tagged ‘unilever’

Incubation culture’s big moment

Why brands and agencies are turning to innovative startups to stay ahead of the curve.

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Throwback Thursday: strategy in 1999

For our 25th anniversary, we’re travelling through time. In 1999, Rethink launched and brands jumped on the millennium bandwagon.

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Are texting toilet paper rolls on the horizon?

Unilever Global is asking for grand ideas for internet-of-things gear, like smart bathroom products or intelligent packaging.

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Calling all entrepreneurs! Cossette’s got space for you

Why bring in startups? For the Toronto agency, it’s all about learning to be more nimble, agile and how to do more with less.

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Sharon MacLeod named a Catalyst champion

The Unilever VP nabbed the honour for her work with Dove and the brand’s Women’s Interactive Network.

Unilever’s edge is global, green and digital

Dickie Martin, the CPG co’s new VP marketing, brings worldly knowledge to the Canadian market.

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AToMiC Awards: Experiential, getting physical to get attention

From pop-ups to rotting fingers and ghosts, these winning campaigns found new ways to reach consumers.

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Crazy or cool? Axe debuts a pheromone-infused business card

The Unilever brand team worked up a sweat to make these uber-personalized business cards from Union.

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Degree teams with P.K. Subban for TV series

The Montreal Canadiens defenceman is hosting a show on Sportsnet to kick off his year as spokesman for the deodorant brand.

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AToMiC shortlist: part five

The fifth list of finalists reveals potential prize-takers in the experiential category.

Just cause: the power and need of shared value

HSF’s Geoff Craig says now is the time to build partnerships with charities that have a genuine influence.

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Dove’s placebo effect

The Unilever brand’s latest viral video attempts to prove beauty woes are a state of mind.

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CASSIES Bronze: Dove mans up

The skincare brand taps former NHLers to appeal to “real men.”

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CASSIES Bronze: Knorr answers the eternal question

The Unilever brand addresses “What’s for dinner?” by providing everyday meal ideas.

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Sharon MacLeod’s career evolution

As she heads to the U.S., Unilever’s Sharon MacLeod talks about her new role, and how the industry has shifted in the past 15 years.