Articles Tagged ‘Union’

MPG

Mount Pleasant Group builds connections after death

A new campaign aims to drive more positive associations with the cemetery and funeral services brand.

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2019 SIA Awards: Sensorial stunts

Activations for Canada Goose, Upper Canada Mall, Quebec Milk Producers, Uniqlo, Interval House, Fondation Emergence and Fountain Tire all rose above the rest at the SIAs.

TorontoOuest

Get Real’s code for inclusivity

The non-profit launched a campaign in a Toronto high school that uses a QR code to educate students around LGBT issues.

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CREA sings a song about regret

The association’s latest effort to get Canadians to work with a realtor focuses on some more realistic consequences.

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Country Harvest helps fuel the go-getters

The Weston brand takes a less product-focused approach to reach younger consumers driving new demand in bread.

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AToMiC 2019: Listening is believing

Check out award-winning work with a message from UpHouse and Union.

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Mount Pleasant makes cards for after you die

The funeral services provider wants people to think about and plan for how they’d like to be remembered.

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Best Buy shows that even a treehouse can be a smart home

The retailer’s fall campaign uses connected tech to drive home its broader brand positioning.

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Market & Co. engages shoppers with music

Upper Canada Mall uses AI and a Spotify partnership to extend the brand of its new artisanal food market.

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Interval House sets up a booth at a wedding show

The shelter for women showcased products at Canada’s Bridal Show to raise awareness about spousal abuse.

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Tetley launches first vitamin and mineral fortified teas

The beverage brand is trying to move away from its legacy line of orange pekoe into health-focused specialty teas.

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Union puts its tech talent on display

The Toronto agency is showing off the capabilities of its new innovation team with a Nuit Blanche exhibit.

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The diversity dilemma in the #MeToo era

Seven leaders from across the marketing industry discuss the importance of fostering an inclusive organization.

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EQ Bank finds the fun in GICs

Fighting against larger competitors, the digital bank targets mid-career professionals in its second-ever campaign.

Josh Hansen

Union hires new director of strategy

Josh Hansen will help the agency implement a multi-skillset approach to address the evolving needs of clients.