Articles Tagged ‘Union’

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EQ Bank keeps it simple

The digital-only bank, looking to compete with others in the space, talks about its benefits in a way the average Canadian can understand.

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Best Buy’s staff take their work home with them

The retailer emphasizes the knowledge of its Blue Shirt advisors in a new campaign to help guide customers through complicated choices.

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Here are the (big and small) Agency of the Year shortlists

Today’s shortlists cover the show’s newest category and the one that started it all.

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Mount Pleasant Group builds connections after death

A new campaign aims to drive more positive associations with the cemetery and funeral services brand.

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2019 SIA Awards: Sensorial stunts

Activations for Canada Goose, Upper Canada Mall, Quebec Milk Producers, Uniqlo, Interval House, Fondation Emergence and Fountain Tire all rose above the rest at the SIAs.

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Get Real’s code for inclusivity

The non-profit launched a campaign in a Toronto high school that uses a QR code to educate students around LGBT issues.

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CREA sings a song about regret

The association’s latest effort to get Canadians to work with a realtor focuses on some more realistic consequences.

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Country Harvest helps fuel the go-getters

The Weston brand takes a less product-focused approach to reach younger consumers driving new demand in bread.

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AToMiC 2019: Listening is believing

Check out award-winning work with a message from UpHouse and Union.

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Mount Pleasant makes cards for after you die

The funeral services provider wants people to think about and plan for how they’d like to be remembered.

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Best Buy shows that even a treehouse can be a smart home

The retailer’s fall campaign uses connected tech to drive home its broader brand positioning.

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Market & Co. engages shoppers with music

Upper Canada Mall uses AI and a Spotify partnership to extend the brand of its new artisanal food market.

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Interval House sets up a booth at a wedding show

The shelter for women showcased products at Canada’s Bridal Show to raise awareness about spousal abuse.

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Tetley launches first vitamin and mineral fortified teas

The beverage brand is trying to move away from its legacy line of orange pekoe into health-focused specialty teas.

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Union puts its tech talent on display

The Toronto agency is showing off the capabilities of its new innovation team with a Nuit Blanche exhibit.