Articles Tagged ‘Union’

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Best Buy shows that even a treehouse can be a smart home

The retailer’s fall campaign uses connected tech to drive home its broader brand positioning.

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Market & Co. engages shoppers with music

Upper Canada Mall uses AI and a Spotify partnership to extend the brand of its new artisanal food market.

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Interval House sets up a booth at a wedding show

The shelter for women showcased products at Canada’s Bridal Show to raise awareness about spousal abuse.

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Tetley launches first vitamin and mineral fortified teas

The beverage brand is trying to move away from its legacy line of orange pekoe into health-focused specialty teas.

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Union puts its tech talent on display

The Toronto agency is showing off the capabilities of its new innovation team with a Nuit Blanche exhibit.

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The diversity dilemma in the #MeToo era

Seven leaders from across the marketing industry discuss the importance of fostering an inclusive organization.

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EQ Bank finds the fun in GICs

Fighting against larger competitors, the digital bank targets mid-career professionals in its second-ever campaign.

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Union hires new director of strategy

Josh Hansen will help the agency implement a multi-skillset approach to address the evolving needs of clients.

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Media-jacking on the rise

How brands fought passivity by interrupting the regular flow of content on TV and in digital.

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2017 Strategy Awards: Interval House helps women get away

A series of videos aimed to change social perceptions of victims of domestic violence.

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Jamieson gears up for cold and flu season

The health products brand takes a cross-product approach to boost business impact.

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Jamieson fights the workday zombies

The vitamin brand explores a new, energy-focused insight through alternate channels to complement its mass marketing.

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Check it out: Bidding for back-to-school dollars

Best Buy and Staples court students and parents as seasonal spending in-store and online is expected to increase.

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Check it out: Leaving happy memories behind

Mount Pleasant Group gives people a space to keep the things they want to be remembered by after they are gone.

bestbuyVR

Best Buy’s tech goes to the dogs

The retailer is proving the emotional connection its products provide by getting a pup’s eye view of the world.