Articles Tagged ‘Union’

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Media-jacking on the rise

How brands fought passivity by interrupting the regular flow of content on TV and in digital.

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2017 Strategy Awards: Interval House helps women get away

A series of videos aimed to change social perceptions of victims of domestic violence.

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Jamieson gears up for cold and flu season

The health products brand takes a cross-product approach to boost business impact.

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Jamieson fights the workday zombies

The vitamin brand explores a new, energy-focused insight through alternate channels to complement its mass marketing.

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Check it out: Bidding for back-to-school dollars

Best Buy and Staples court students and parents as seasonal spending in-store and online is expected to increase.

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Check it out: Leaving happy memories behind

Mount Pleasant Group gives people a space to keep the things they want to be remembered by after they are gone.

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Best Buy’s tech goes to the dogs

The retailer is proving the emotional connection its products provide by getting a pup’s eye view of the world.

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Brands do it for mom

A collection of campaigns to get people in the spirit ahead of Mother’s Day.

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Union adds to executive leadership

Catherine Marcolin joins as EVP and managing director following a year of growth for the agency.

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CASSIES Bronze: Jamieson brings convenience

Union’s colourful campaign asked for only a second of your time.

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CASSIES Bronze: EQ Bank leaves the branches to others

Union’s campaign focused on building savings rather than retail space.

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The story behind ‘the one that got away’

Interval House challenges perceptions and centres on the emotional barriers to leaving an abusive relationship.

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Lance Martin made CCO as Union tweaks creative team

The shop names two new creative directors as it comes out of 2016 with a handful of new clients.

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Union named digital AOR for CPA Ontario

The agency wins two separate pitches to handle the body’s digital advertising and redesign its web platform.

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Best Buy makes you feel like a kid again

The retailer again leaves the products out of its holiday spot, instead focusing on the joy of finding the right gift.