Articles Tagged ‘user-generated content’

sound of music

Sizzling and fizzling trends

Bluetooth is hot. 3D printing is not. Who’d have thought? Experts weigh in on what’s on the rise versus the outs.

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The next generation of consumer involvement

The hottest trends in ad creativity right now are all about getting consumers involved. But does it work? Is it smart? And what if it all goes off the rails?